16
Printed matter, including books, handbooks, guides, readers (compilations of scientific articles), newsletters in the field of advertising, marketing, business and sales management, sales techniques, methodologies and strategies; newspapers, magazines, leaflets and other periodicals; paper, cardboard and goods made from these materials, not included in other classes, photographs; instructional and teaching material (except apparatus)
35
Services of a business organisation, business communications and marketing consultancy bureau; services of a management consultancy bureau in the business field; development of methodologies in the field of business organisation, business policy aspects, and advertising, marketing and sales techniques; interim and business management, including on a project basis, and consultancy thereon; business project management; consultancy in the field of business organisation changes; business analysis; consultancy and providing of information relating to business management; business organisation, business administration and business communications consultancy, including in the field of account and sales management; development and implementation of innovative concepts and strategies in the field of business organisation, marketing and sales; development, business analysis and implementation of marketing and sales methodologies; business organisation research and business organisation consultancy with regard to knowledge management; market canvassing, research and analysis; marketing planning; consultancy in the field of business, advertising, marketing and sales strategies and methodologies
41
Teaching; providing of training; providing of training; courses; arranging of congresses, workshops, lectures, seminars and other such events for educational purposes in the field of advertising, marketing, business and sales management and sales techniques, methodologies and strategies; educational counselling of individuals and groups, including the individual and group coaching of account and sales managers aimed at personal and professional development, team building and management skills; arranging and conducting of individual and groep learning programmes in the field of sales methodologies and techniques, behavioural change and organisational development; arranging of simulations and role-playing as part of assessment (education); compilation and publication of training and educational programmes and instructional and teaching material, including in the field of business and sales management; publication of books, magazines, newsletters, news bulletins and other printed matter, whether or not in electronic format