9
Visually and/or machine readable data carriers, for entering bonus and premium transactions, in particular credit cards and cheque cards containing machine readable identification data and/or information, in particular magnetic cards and chip cards (smart cards), all the aforesaid data carriers with integrated payment and/or telecommunications functions; data reading apparatus for reading the aforesaid data media
35
Assistance and consultancy for others, for sales promotion purposes, namely by means of the providing of sales concepts; print, radio and television advertising, including customer advertising; advertising; merchandising (promotion); business organisation consultancy for customer loyalty systems and technical business consultancy for customer loyalty systems, in particular in the field of bonus and reward schemes
36
Distribution of data carriers, for entering bonus and reward transactions, in particular credit cards and cheque cards containing machine readable identification data and/or information, in particular magnetic cards and chip cards being so-called smart cards; services in the field of financial affairs, payment transactions, electronic banking
38
Broadcasting, distribution and transmission of television, radio, telecommunications and data signals via digital and analog wireless and/or cable networks, including via on-line and off-line operations in the form of interactive electronic media services, and via computer; telecommunications
39
Organisation, booking and arranging of travel and tours; travel management; escorting of travellers; travel reservations; car rental services; distribution of data reading apparatus for reading data carriers
41
Arranging and conducting of sporting and cultural events; publication and issuing of electronically displayable text, graphic, picture and sound information being accessible by data networks; arranging concerts, theatre and entertainment events, conferences, meetings, seminars, courses, symposiums, exhibitions for cultural and educational purposes, and of lectures; publication and issuing of printed matter
42
Design of databases; database management, in particular the storage, processing, analysing and providing of individual customer data relevant to a particular sector; planning, coordination and promotion of customer loyalty systems, in particular bonus and reward schemes; computer programming services; design of specific EDP software for advertising