9
Visually and/or machine readable data carriers, for entering bonus and premium transactions, in particular credit cards and cheque cards containing machine readable identification data and/or information, in particular magnetic cards and chip cards (smart cards), all the aforesaid data carriers with integrated payment and/or telecommunications functions; data reading apparatus for reading the aforesaid data media; computer software for customer loyalty programmes (incentive schemes), in particular for bonus and reward schemes, for electronic commerce applications, for online advertising and online sales, advertising programmes and information programmes; database and database management software, including all the aforesaid software mainly for worldwide computer networks, including the Internet
16
Publications, in particular in the field of marketing, marketing research, customer loyalty programmes, including bonus and reward schemes, advertising programmes and publications concerning the application of the computer software included in class 9
35
Advertising, merchandising (sales promotion), business consultancy for the organisation of customer loyalty systems, in particular in the field of bonus and reward schemes; marketing services, in particular the establishing of, and support for customer loyalty programmes for promoting customer loyalty towards a business, including comprehensive sectoral and company bonus and reward schemes, customer loyalty marketing, arranging and issuing goods and/or services premiums of all kinds; business consultancy with regard to customer loyalty systems; business management, business administration, office functions, including all the aforesaid services mainly via worldwide computer networks, including the Internet; online information on marketing, bonus, advertising and/or reward schemes, including via the Internet; online publications in the field of marketing, marketing research, customer loyalty programmes, including bonus and reward schemes, advertising programmes
36
Issuing data carriers for entering bonus and premium transactions, in particular credit cards and cheque cards containing machine-readable identification data and/or information, in particular magnetic cards and chip cards (smart cards), included in class 36; services in the field of financial affairs, payment transactions, electronic banking, including the aforesaid services mainly via worldwide computer networks, including the Internet
38
Providing access to a computer network, including the Internet; operating call centres; providing a platform for a customer loyalty programme, in particular a bonus or reward schemes, mainly on a worldwide computer network, including the Internet
39
Organisation, booking and arranging of tours and excursions, courier services, escorting of travellers, travel reservation, car rental; storage of individual customer data from all business sectors
42
Design of databases, database management, in particular the processing, analysis and providing of individual customer data from all business sectors; technical planning, coordination and promotion of customer loyalty systems, in particular bonus and reward schemes; distribution of data reading apparatus for the aforesaid data carriers; technical business consultancy for customer loyalty systems, in particular in the field of bonus and reward schemes; data processing and database management in connection with customer loyalty programmes, including the aforesaid services mainly via worldwide computer networks, including the Internet; computer services for managing online communications, in particular in the field of customer service, customer support, sales and marketing; leasing access to a computer network, providing online data, design of the computer software included in class 9