09
Electronic publications (downloadable); sound, image and
data carriers of all types (included in this class), in
particular CDs, diskettes, CD-ROMs; computer software
(recorded); printed products stored on electronic data
carriers, including periodicals, magazines, books,
instructional and teaching materials
16
Printed products; periodicals; magazines (periodicals);
books; stationery; instructional and teaching materials
(except apparatus); publications
35
Business management; business administration; office work;
marketing, in particular in digital networks in the form of
webvertising including dialogue and direct marketing; market
research, market analysis, opinion polling; advertising, in
particular Internet, radio, television, cinema, print,
videotext and teletext advertising, also in the form of
sponsorship; advertising marketing, namely presentation of
goods and services in the aforementioned media and via the
aforementioned media; merchandising; dissemination of
advertisements; distribution of goods for advertising
purposes; management and organization consulting; business
intermediary services for sharing contents and formats for
sales channel services, also for transmission by SMS and
WAP, included in this class; microeconomic sales planning;
creation, updating and rental of advertising space on the
Internet, banner exchange; advertising for sales activities
of third parties; presentation of goods and services on the
Internet; business intermediary services relating to
commercial transactions; collection and supply of business
information of all types, included in this class; online
services, namely taking of orders by telephone and/or
electronic or computerized means; e-commerce services,
namely taking of orders, order processing and invoice
handling for electronic ordering systems and for
presentation of goods and services; business intermediary
services relating to commercial and economic contacts, and
the provision of quotations; advertising film rental;
collation of information, texts, drawings and images about
services in computer databases; presentation of goods and
services in the form of screen presentations (computer and
television), both analog and digital
38
Online services, namely transmission of contents from books,
printed products and publications on request; online
services, namely transmission of news, information, texts,
drawings and images; information services via the Internet,
namely transmission of news, reports, data, images and
documents; provision of access to information on the
Internet; broadcasting of television, cable and radio
transmissions
41
Provision of electronic publications (not downloadable);
publication and issue of printed products (except for
advertising purposes); publication and issue of periodicals
and books; services of an editor; photography; composing of
texts (except advertising texts), namely of journalistic
contributions for publishers and companies; training,
education, instruction, entertainment, cultural activities;
further education; organization of conventions for economic
and advertising purposes; event management, namely
organization and implementation of cultural and/or sporting
events
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