16
Printed matter; newspapers, in particular customer
newsletters and in-house magazines; pamphlets; handbooks
(manuals); printed corporate reports; written material
accompanying software and data processing programs, in
particular manuals, catalogues, instruction books and
operating instructions; instructional and teaching material
(except apparatus)
35
Business organisation and management consultancy in general,
namely in the fields of administration, accountancy
including auditing, provision of goods, personnel, marketing
and distribution including sales; sports marketing;
provision of sales engineering and sales control systems,
production management including production scheduling,
personnel management, materials management, organisation
including electronic data processing, business management
for senior, middle and junior managers; short-term business
administration for others, in particular time and crisis
management and implementation and control of organisational
aspects of engineering projects in all technical fields;
personnel management consultancy; organisation consultancy;
professional business consultancy; advertising; public
relations; merchandising; market research, in particular
compilation of market analyses, public opinion barometers
and industry barometers, market studies and Internet
surveys; opinion polling; press services, namely collecting
and compiling of press articles on specific themes;
providing of commercial and organisational know-how
(franchising); rental of advertising space; rental of
publicity material; advertising on the shirts of players and
advertising on perimeter hoardings in sports stadiums;
development of concepts for business economy and
distribution of promotional items and advertising materials;
organisation of promotional items for others for sales
purposes; sponsoring in the form of advertising; arranging
advertising and promotional contracts, for others; business
management related to sports
36
Insurance; financial affairs; monetary affairs; banking
services; banking; trading in money, foreign exchange,
precious metals and securities; real estate affairs;
business consultancy in general, namely in the fields of
financial affairs, finance, real estate; property
development, namely financial arrangements for building
projects; real estate brokers; financial information;
facility management, namely development of concepts for use
of real estate from a financial viewpoint; facility
management, namely real-estate management as well as
negotiation, rental and leasing of real estate; financial
analysis and consultancy; financial evaluation (insurance,
banking, real estate); financing services; real estate
agencies; real estate management; real estate appraisal;
training for young people in sport through financial
sponsorship; financial support for sportsmen/women
39
Travel arrangement; arranging and organising travel and
excursions; transport of passengers, travel reservation and
booking
41
Sporting and cultural activities, in particular arranging
and running of sports events; arranging and conducting
seminars and workshops (training); arranging and conducting
of conferences, congresses and symposiums; training
consultancy, further training consultancy and coaching;
entertainment; training consultancy for businesses, namely
in the training field; personnel consultancy with regard to
training and further training, in particular in the search,
selection, evaluation and introductory training of managers;
training for young people in sport through financial
sponsorship
42
Scientific and technological services and research and
design relating thereto; industrial analysis and research
services; design and development of computer hardware and
software; computer programming, namely updating, design and
rental of computer software; industrial analysis and
research services; consultancy with regard to the design of
homepages and Internet pages; telecommunications technology
consultancy; implementation of computer programs in
networks; social science consultancy; technical project
management in the field of electronic data processing
43
Services for providing food and drink, temporary
accommodation; hotel reservations; running of bars,
snackbars, bistros; running of restaurants, hotels and guest
houses, catering
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