09
					Recorded and stored data, especially databases, recorded
 media and software; software platforms; software, especially
 application software; computer application software to
 facilitate the distribution of content and advertising to be
 used for promotional and marketing purposes; computer
 software platforms to provide interface connections for
 application programming for advertising networks; computer
 application software for use in advertising and marketing;
 computer software for data collection, data analysis, and
 user behavior tracking; information technology and
 audio-visual, multimedia and photographic devices; devices
 for recording, transmitting and reproducing sound, data and
 images, in particular gaming computers, game-oriented
 computers and multimedia computers; games software; computer
 game software for use with online interactive games;
 apparatus and equipment for the analog/digital conversion of
 sound and image signals, electrical and optical components
 for the input and output of sound and image, in particular
 for use in conjunction with computers and
 computer-controlled equipment; data processing equipment and
 accessories [electrical and mechanical], in particular
 computers and computer hardware, computer peripherals,
 computer components and parts; electrical circuits and
 circuit boards; computer software; parts and accessories for
 handheld and mobile digital electronic devices, included in
 this class; parts and accessories for mobile telephones,
 included in this class; apparatus and instruments for
 accumulating and storing electricity; computer software for
 the placement of advertisements; artificial intelligence
 [AI] software for advertising automation and optimization;
 computer software for processing and managing marketing
 information; computer programs for use in web and mobile web
 advertising as well as web and mobile web traffic analysis;
 databases; computer games; software in the form of internet
 games; computer programs and computer software for
 interactive games and for game programs for cell phones and
 wireless communication devices; software for the operation
 of video, computer and online games on multiple platforms;
 mobile apps; parts and accessories for all the aforesaid
 goods, included in this class
				
				
			
							
				
					35
					Advertising, marketing and promotional services; advertising
 and marketing, in particular on the internet and other new
 media, and via an online advertising platform for the
 display of electronic advertising; leasing of advertising
 space, especially on the internet; advertising services
 provided via a databases; administrative support and data
 processing services; data processing, data systematisation
 and data management; advertising, marketing and sales
 promotional consultancy, advisory and assistance services;
 provision and rental of advertising space, advertising time
 and advertising media; management consulting, in particular
 business analysis and information services as well as market
 research; commercial services and consumer information
 services, namely auctioneering services; business
 assistance, management and administrative services;
 initiation and execution of e-business transactions in
 global networks related to games such as computer games, PC
 and console games, computer software, computer accessories,
 peripherals and transport bags for these devices, as well as
 recorded music; information and advice in connection with
 the aforementioned services; wholesale trade services,
 retail trade services and mail order services related to
 computer hardware and software, games for mobile devices,
 personal computers, consoles, tablet computers, computer
 programs for electronic games, downloadable programs for
 electronic games, software for electronic games, computer
 game programs, downloadable computer game programs,
 interactive game programs, interactive game software,
 operating system software (stored for computers), computer
 programs, stored computer software, mouse pads and computer
 accessories and protective carrying cases, especially for
 telephones and pocket computers; business analysis, research
 and information services, in particular collecting and
 systematizing business data, especially compiling business
 directories and creating information directories, site
 directories and other directories provided to third parties
 via global computer networks, compiling statistics related
 to advertising, systematizing data in computer databases;
 clipping services, namely compilation of topic-related press
 articles; collection, systematization, compilation and
 analysis of business data, statistics, information and
 information directories for commercial or advertising
 purposes; collection, processing and analysis of
 advertising-relevant data; provision of information on the
 aforementioned services, including the provision of
 consultant services in this regard; distribution of
 advertisements; publication of advertisements for third
 parties via the internet; customer acquisition and care
 through mail order advertising (mailing); business
 management [for third parties]; commercial information
 agency services; layout services for advertising purposes;
 advertising and digital marketing consulting, including
 strategy development, planning, sourcing, optimization, and
 evaluation of all forms of advertising and marketing;
 placement and distribution of advertisements, advertising
 and promotional materials, also via the internet; direct
 advertising; market analysis and research; digital
 out-of-home advertising; programmatic advertising;
 conducting auctions and sales auctions on the internet in
 real time; providing of advertising space on the internet,
 also for real-time advertising; consultancy on the use of
 media, including so-called new media, for marketing
 purposes; rental of advertising time in the media; providing
 location-based marketing and advertising services through a
 mobile advertising platform using mobile consumer data,
 namely providing retailers with location-based data on
 potential and actual consumers; computerized point-of-sale
 data collection services for retailers; collection and
 systematization of information in computer databases;
 collection, processing and analysis of data relevant to
 advertising; analysis of customer responses to advertising;
 analysis of market research data and statistics; online
 advertising in a computer network; drafting and publication
 of advertising texts; intermediary services relating to
 electronic advertising
				
				
			
							
				
					36
					Financial monetary and banking services, in particular
 investment services, financial information and advisory
 services and provision of financial data; financial
 consultancy in relation to the buying and selling of
 businesses; equity financing; financial affairs related to
 participating in companies; equity financing for
 participation in companies and real estate; provision of
 equity capital to companies; financial consulting in the
 field of franchising; execution of share transactions,
 brokerage and issuance of shares of companies, financial
 administration thereof; investment portfolio management
 services; equity capital investment business; financial
 management; finance and investment portfolio management;
 financial planning and management; investment advisory,
 management, financial administration and brokerage services;
 financial analysis and research services; research and
 consultancy on financial matters
				
				
			
							
				
					38
					Telecommunication services; computer communication services
 and internet access services; provision of access to
 content, websites and portals; providing access to platforms
 and portals on the internet; telecommunication services
 provided via platforms and portals on the internet and other
 media; operation and rental of equipment for
 telecommunications; provision of chatlines, chat rooms and
 forums in the internet; electronic advertisement placement
 services [telecommunications services]; allocation of access
 rights to telecommunications networks; information and
 advice regarding telecommunications; procurement and/or
 provision of access to demand-side platforms; providing
 access to a platform for programmatic advertising;
 computer-aided transmission of messages and images;
 electronic messaging and image transmission; electronic
 transmission of data via a global computer network; mobile
 communication; rental of time to access a computer database;
 provision of access to application services; provision of
 access to a digital platform in the field of advertising;
 provision of access to an advertising platform in the
 internet for the promotion of goods and services
				
				
			
							
				
					42
					Hosting services, software as a service (SaaS) and rental of
 software; software development, programming and
 implementation; IT consultancy, advisory and information
 services; rental of computer hardware and facilities;
 provision of an advertising platform with mobile
 applications as a service (MaaS) on a cloud basis for mobile
 devices; application service provider services, namely
 hosting, management, development, analysis and maintenance
 of applications, software and mobile platforms in the fields
 of advertising and marketing; enabling the temporary online
 use of non-downloadable software for the distribution of
 advertising via telecommunications networks; provision of
 digital advertising technologies, namely platform as a
 service (PaaS) with computer software platforms for data
 management for digital advertising and for the operation of
 a self-service marketplace for digital advertising for use
 by advertisers, website operators, operators and similar
 data providers for the delivery of advertising to customers;
 computer services, namely, providing a content portal and
 search engine for creating, searching, personalizing and
 organizing electronic content, user-generated information,
 advertising and other Internet information for display on
 mobile devices, televisions, computers, electronic
 scoreboards and digital monitors; design, drafting and
 development of computer hardware and software; computer
 aided technical data analysis; software as a service [SaaS]
 for advertising purposes; software as a service [SaaS],
 namely the provision of a digital platform that enables
 users to design advertising campaigns; software as a service
 [SaaS], namely the provision of a digital platform that
 enables users to target advertising to specific consumers
 and/or to be perceived via specific devices and media;
 software as a service [SaaS], namely the provision of a
 digital platform to enable user tracking; platform as a
 service [PaaS]; electronic data storage for digital text,
 data, image, audio and video works; consultancy in the
 design and development of computer hardware; computer
 software consultancy, consulting services in the field of
 multimedia and audio-visual software; computer programming;
 consulting services in the development of computer systems,
 databases and applications; provision of computer hardware
 and software information over a global computer network or
 the Internet; design services, in particular design,
 conception, creation, maintenance, updating and care of
 websites, design of computer databases, graphic design,
 graphic services, computer system design; database
 development services; provision of temporary use of
 non-downloadable online software for users to program audio,
 video, text, and other multimedia content, including games,
 music, concerts, videos, radio, television, news, sports,
 cultural events, and entertainment-related broadcasts;
 providing search engines for the Internet to obtain data
 through a global computer network; hosting of platforms on
 the Internet; digital imaging services, namely creating
 computer graphics (digital imaging); scientific and
 technological services and related research and design
 services, in particular in the field of marketing research
 and consulting as well as in the field of corporate
 communications; technological consulting and services in the
 field of artificial intelligence; computer systems analysis
 and data science services [computer science]; creation and
 design of information directories based on a website for
 third parties [IT services]; development of computer
 hardware, including computer platforms; information and
 technical advice in connection with the aforementioned
 services; application service provider services (ASP);
 services of application service provider; platform as a
 service [PaaS], in particular with non-downloadable computer
 software for the creation, formatting, optimization and
 delivery of advertising via the Internet; technical project
 management in the field of electronic data processing;
 computer system analysis, namely tracking and measurement of
 Internet and mobile Internet activity; creation,
 development, programming and design of computer programs and
 software, especially for computer games and video games;
 software as a service platforms for gaming [SaaS]; design
 and maintenance of web sites for third parties; advise,
 assist, design, provide information and research with
 respect to all of the foregoing, including (but not limited
 to) all of the foregoing provided via portals, websites and
 web pages and including (but not limited to) all of the
 foregoing provided via telecommunications networks, online
 and via the Internet and the world wide web
				
				
			
							
				
					45
					Legal advice relating to franchising; licensing services, in
 particular licensing of franchising concepts and industrial
 property rights, software and computer programs, and license
 management
				
				
			
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