09
Downloadable software for enabling users to access, monitor,
and manage loyalty programs and rewards, coupons, discounts
and gift cards; downloadable software for enabling users to
participate in contests, sweepstakes, consumer polls and
surveys and to test products and services of others;
downloadable software for enabling users to search for and
purchase goods and services of others, view video and
audiovisual content, play games, participate in an on-line
community, form virtual communities and engage in social
networking; downloadable software for data collection;
downloadable software for collecting data on website and
mobile application content, traffic, engagement, conversion,
performance, and usage data; downloadable software used for
measuring user behavioral and demographic metrics
35
Business administration of incentive award programs for
participation in contests, sweepstakes, consumer polls and
surveys; administration of an incentive award programs to
promote the goods and services of others; promoting the
products and services of others by providing shopping reward
points and product discounts, coupons, gift cards, cash back
and other incentives for on-line purchase of third party
goods and services; retail services, namely, administration
of a consumer loyalty program enabling participants to
obtain product discounts, coupons, gift cards, cash back and
other incentives; affiliate marketing; business information
services, namely, gathering product-purchase data
42
Providing on-line non-downloadable software for
administering contests, sweepstakes, consumer polls and
surveys; providing on-line non-downloadable software for
collecting data on website and mobile application content,
traffic, engagement, conversion, performance, and usage
data; data collection services using on-line
non-downloadable proprietary software to collect data;
providing temporary use of non-downloadable software used
for measuring user customer behavioral and demographic
metrics; providing online non-downloadable computer software
to promote the goods and services of others through consumer
loyalty programs; providing non-downloadable computer
software to identify, research, and promote third-party
products and services via consumer loyalty programs;
providing online non-downloadable computer software for
rewarding recurring consumer engagement for the purpose of
increasing customer loyalty
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