35
Advertising, in particular television advertising, online
advertising in a computer network [bannerexchange], radio
advertising, mail order advertising, billboard advertising,
print and internet advertising; advertising via mobile
telephone networks; advertising through mobile telephone tv;
advertising on the internet for third parties; advertising
agency services; planning and design of advertising
measures; search engine optimization; consulting services
related to search engine optimization; marketing services
related to search engines; presentation of companies on the
internet and other media; distribution of goods for
advertising purposes; sales promotion for third parties;
public relations; marketing, in particular also for third
parties in digital networks [webvertising]; telemarketing;
services of a pr agency, namely public relations; rental of
advertising space and time on the internet; organization of
advertising events; services of a multimedia agency, namely
presentation of companies on the internet and other media;
services of a merchandising agency, namely advertising,
marketing and market research and analysis; advertising with
test and research results; updating of advertising
materials; development of advertising concepts; presentation
of goods in retail communication media; distribution of
advertisements; distribution of advertising materials;
opinion research; market research; market analysis;
provision of commercial information and advice to consumers
on the selection of products and services, in particular
using test and research results; organization and holding of
exhibitions and trade fairs for commercial, economic and
promotional purposes; business management; advice on
advertising; advice on marketing; advice on the organization
and management of companies, in particular the development
of business concepts; advice on business management;
business management advice; business management consultancy;
assistance in the management of commercial or trade
enterprises; mediation of commercial and economic contacts,
including via the internet; arranging of contracts for third
parties, for the provision of services; arranging of
contracts for third parties, for the purchase and sale of
goods; arranging of commercial transactions for third
parties, including in the context of e-commerce;
demonstration of goods for advertising purposes;
presentations of goods and services; providing an online
marketplace for buyers and sellers of goods and services;
providing information and advice to consumers on the
selection of products and services for commercial purposes,
including complaints handling, provided by a service hotline
for consumers, in particular for internet users
38
Television and radio broadcasting; broadcasting of
television programs and/or radio programs; broadcasting of
mobile telephone television programs; conducting
videoconferences; collecting and delivering news and press
releases as part of press agency services; electronic
messaging; forwarding of messages of all kinds to internet
addresses; messaging and image transmission by computer;
electronic transmission of data, messages, images, documents
and information relating to subjects of general interest;
wireless telecommunications by electronic transmission of
data, sounds, messages, images, information and documents
via the internet; providing access to online computer
databases; providing access to electronic publications on
the internet; providing access to information on the
internet as well as on the mobile internet, in particular to
downloadable files, namely sound, image, music and video
recordings, all the aforementioned files in particular for
downloading for cell phones and other mobile terminals;
transmission of information and data via computer networks
and the internet; provision of access to information for
entertainment in computer networks; provision of access to
data in computer networks, namely to information, texts,
drawings and images about goods and services; provision of
access to data on the internet as well as on the mobile
internet, namely to information and messages in sound and
image; provision of access to portals on the internet;
provision of internet chat rooms; electronic exchange of
messages by means of chat lines, chat rooms and internet
forums; telecommunications by means of platforms and portals
on the internet; telecommunications by means of online
blogs; provision of telecommunications channels for
teleshopping services; transmission of podcasts; streaming
of sound and image material on the internet
41
Education; training; entertainment; sporting activities;
cultural activities; publication and editing of printed
matter, books, newspapers and/or magazines; publication and
editing of newspapers, magazines and books, as well as
printed educational and informational material, in
electronic form and/or on the internet, including in the
form of stored sound and visual information; rental and
leasing of printed matter; online publication of printed
matter, in particular electronic books and magazines;
provision of newsletters by email; editorial support for
internet sites; sound and television studio services, in
particular sound and image recording and the creation of
multimedia programs; screening and rental of sound and image
recordings; production of television, cell phone tv and
radio programs; compilation of television, cell phone tv and
radio programs; entertainment, in particular radio and
television entertainment; staging of entertainment events,
cultural events, live cultural and sporting events, training
events, including in connection with the awarding of quality
marks; organization of educational events, cultural and
sporting events; organization and holding of conferences,
congresses, concerts and symposiums, seminars, training
courses, teaching and lecturing events; organization of
exhibitions for cultural purposes; organization of
entertainment shows; entertainment through internet protocol
television; entertainment through mobile tv; entertainment
services through podcasts; gaming services offered online;
conducting games on the internet, including mobile internet;
organization of lotteries; organization of betting games;
creation of picture reports; entertainment in the form of
information about entertainment services via computer
networks; publishing of texts, except advertising texts;
online provision of non-downloadable electronic
publications; provision of non-downloadable films via video-
on- demand; provision of non-downloadable online videos and
online music; online ticket booking services for
entertainment purposes; reservation of tickets for cultural
events; advance ticket sales [entertainment]
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