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Platform as a service (PaaS) featuring computer software
platforms for the creation and management of website and
application content, content marketing, content deployment
and digital experience management; hosting a content
management platform for others; platform as a service (PaaS)
featuring computer software platforms for keyword search
marketing, keyword search management, keyword search
performance and web analytics; platform as a service (PaaS)
featuring computer software platforms that provide an
integrated set of technologies to support the composition,
management, delivery and optimization of contextualized
digital experiences; platform as a service (PaaS) featuring
computer software platforms to allow others to create,
develop and manage applications and websites; software as a
service (SaaS) featuring software for aggregating customer
data, data analytics, data segmentation, data activation,
content targeting, behavioural targeting and segmentation;
software as a service (SaaS) featuring software for
collecting, aggregating, managing, automating, integrating,
analyzing, reporting, sharing and tracking user search
results and customer data; application service provider
(ASP) featuring software for tracking website activity and
managing, monitoring, tracking and optimizing the
performance and effectiveness of applications and websites,
online marketing campaigns and keyword search performance;
software as a service (SaaS) featuring software for
automated content deployment, for providing customers and
users with automated content recommendations, automated
product recommendations and content and experience
personalization; software as a service (SaaS) featuring
software for developing and managing marketing campaigns and
projects, sending automated messages through various online
and media channels, sending automated messages to multiple
recipients, sending personalized or targeted content or
messages to users and customers, sending automated content
recommendations through emails, sending automated
personalized emails with content recommendations, sending
machine-driven emails with content recommendations,
personalization of user website and application experience
and personalization for optimizing user online experience;
software as a service (SaaS) featuring software for
marketing automation, for aggregating and coordinating data
from multiple online and media platforms and channels to
develop and manage marketing campaigns, and for developing
and managing marketing communications by sending automated
messages to users and customers; software as a service
(SaaS) featuring software for website A/B testing,
multivariate testing, experimentation, and personalization;
software as a service (SaaS) featuring software that
measures the impact of website changes on user behaviour
using statistical methods; software as service (SaaS)
featuring experimentation software to track websites, mobile
sites, and applications and to obtain user-related metrics,
analytics and feedback that can be used to draw
recommendations, strategy, insights, and predictions;
software as a service (SaaS) featuring software for
creating, developing and managing marketing campaigns and
projects and for providing software tools for team
collaboration, asset management and coordination, and
resource planning; software as a service (SaaS) featuring
software for marketing automation and for aggregating and
using data from multiple sources to send automated messages
to targeted user segments for marketing purposes; research,
development, design, implementation, configuration,
maintenance, updating, and upgrading of computer software
for digital experience platforms, marketing automation and
orchestration applications, content hosting and management
platforms, experimentation and user experience optimization
applications, and recommendation and personalization
software; technical support services, namely,
troubleshooting of computer software problems and monitoring
technological functions of computer network systems;
consulting services relating to deploying, implementing and
configuring computer software for digital experience
platforms, marketing automation and orchestration
applications, content hosting and management platforms,
experimentation and user experience optimization
applications, and recommendation and personalization
software
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