09
Downloadable computer software for analyzing, tracking and
optimizing customer user experience and engagement of
websites and mobile websites, applications, and online
communication tools, and for providing recommendations to
increase revenue and customer loyalty; downloadable software
platforms for analyzing user experience; downloadable
software platforms dedicated to analyzing and optimizing the
outcome and experience of customer users when using a
website or mobile website, application or online
communication tool to improve their performance;
downloadable content management software; downloadable
artificial intelligence software and machine learning
software for analyzing, tracking and optimizing customer
user experience and engagement of websites and mobile
websites, applications, and online communication tools, and
for providing recommendations to increase revenue and
customer loyalty
35
Advice in the nature of consultation regarding the creation,
revision and optimization of advertising and marketing
content in online media; professional business analysis,
research and information services; presentation of companies
on the internet and other media, namely, online advertising,
marketing, and promotional services; business consultancy;
advertising, marketing and promotion; advice on advertising,
public relations, and marketing communication strategies;
content marketing; analysis of website content and analysis
of the content for others for business purposes; providing
business research and information services; website traffic
optimization; consultancy relating to search engine
optimization for sales promotion; search engine marketing;
writing publicity texts on behalf of the customer
41
Education and training services, namely, arranging and
conducting classes, seminars, and workshops in the field of
content analysis, creation, revision and optimization of
advertising and marketing content on websites, mobile
websites, applications, and online communication tools, and
in the field of analyzing user experience; conducting and
arranging training of marketing, advertising, and public
relations professionals for the purposes of certification in
the use of downloadable and non-downloadable software for
analyzing, tracking and optimizing customer user experience
and engagement of websites and mobile websites,
applications, and online communication tools, and for
providing recommendations to increase revenue and customer
loyalty; conducting and arranging training in the field of
computer software; conducting and arranging training in the
field of software platforms for analyzing user experience
42
Scientific and technological services, namely, downloadable
software research, analysis, consultation, and design for
analyzing, tracking and optimizing customer user experience
and engagement of websites and mobile websites,
applications, and online communication tools; design and
development of computer software; computer software
consultancy; installation and maintenance of software;
updating computer software; computer services, namely,
website, mobile website, and software application design
consultation; advising others in relation to the design,
implementation, usability, function, performance of a
software application or an online computer network; computer
monitoring service which tracks application software
performance, performs periodic maintenance and provides
reports and alerts concerning such performance; computer
services, namely, monitoring and reporting on the
performance, availability, and errors of web sites of
others; computer and website diagnostic services; tracking
and reporting of online website performance to determine the
technological effectiveness of the websites for non-business
purposes; rental of computer software; computer system
design; software-as-a-service featuring software for use in
analyzing, tracking and optimizing customer user experience
and engagement of websites and mobile websites,
applications, and online communication tools, and for
providing recommendations to increase revenue and customer
loyalty; information technology consultancy related to
analyzing and optimizing the outcome and experience of
customer users when using a website or mobile website,
application or online communication tool to improve their
performance
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