09
Scientific research, navigation, surveying, photographic,
cinematographic, audio-visual, optical, weighing, measuring,
signalling, detecting, testing, inspecting, life-saving and
teaching apparatus and instruments; apparatus and
instruments for conducting, switching, transforming,
accumulating, regulating or controlling of electricity;
apparatus for recording, transmission and reproduction of
sound, image and data of all types; magnetic data carriers;
recording discs; recorded or downloadable media, blank
digital or analogue recording and storage media; mechanisms
for coin- operated apparatus; cash registers; calculating
devices; data processing equipment; computers, computer
hardware and computer software; fire-extinguishing
apparatus; sound, image and data carriers of other kinds, in
particular CD-ROMs, floppy disks, video tapes, DAT tapes,
recording discs, CDs, CD-Is, DVDs, films [exposed] and other
digital recording and storage media, cassettes, audio tapes,
all the aforesaid goods being in recorded and unrecorded
form; PDA equipment, including hand- operated or mobile
equipment for data storage; magnetic and optical data
carriers; computer software, in particular for merchandise
management programs for logistical purposes, for purchasing
processes and for operating an internet trading platform;
database software and software for online catalogues;
printer's copy in digitalised form, namely recorded on data
carriers; electronic publications [downloadable]; readers,
in particular digital readers and mobile readers; mobile
devices; projection screens, computer memory devices;
computer programs [recorded]; projection apparatus; teaching
apparatus; disks, magnetic; computer peripherals devices;
monitors [computer hardware]; optical discs [data
processing]; scanners; electronic agendas; electronic pocket
translators; cell phones; games software; downloadable music
files; USB flash drives; portable computers; tablet
computers, personal digital assistants, electronic apparatus
being organizational aids, electronic notebooks, e-book
readers and related accessories therefor, included in this
class; telephones, telephone receivers; electronic and
digital publishing products of all kinds, included in this
class in particular e-books, audio books; ROM [read-only
memories]; digital-video discs voice and data equipment
[DSVD]; devices for the connection and control, including in
terms of multimedia, of audio, video and telecommunications
equipment as well as computers and printers; USB modems;
encoded data cards; gateways; home network terminals and
accessories therefor as equipment for internet access;
terminals and accessories thereof as equipment for ADSL
[Asymmetrical Digital Subscriber Line] broadband access;
routers; electronic readers for electronic books; computer
mouses; digital photo frames; chips for integrated circuits;
set- top-boxes; adapters; power cords; apparatus for video
remote conferences and apparatus for video network
conferences; intelligent control devices for video
conferencing devices; batteries; battery chargers;
headphones; aerials and power supplies for communication
equipment; communication modules; camcorders; video tape
recorders; television receivers; portable electronic devices
for receiving, downloading, displaying and providing access
to and for reading text, images and sound and other digital
content, in particular via wireless internet access, and for
receiving, downloading, displaying, providing access to and
reading of electronically published materials, including
books, journals, newspapers, magazines, multimedia
presentations; computer hardware and software to transmit,
receive, download, read and provide access to text, images,
sound and other digital content; computer programs for
accessing, browsing and searching [online] databases;
software for operating an online shop; computer software for
writing, designing and publishing of texts, books,
newspapers and magazines [periodicals]; computer software
for online publication of electronic texts, books,
newspapers and magazines [periodicals]; digital signage;
computer software applications, downloadable; electronic
essays [downloadable]; computer games
16
Paper, cardboard [carton] and goods made from these
materials, namely works of art and figurines of paper and
cardboard, bags, pouches and goods for packaging, wrapping
and storage purposes; printed matter; bookbinding material;
photographs; stationery; adhesives for stationery or
household purposes; drawing materials and materials for
artists; paintbrushes; typewriters and office requisites
[except furniture]; instructional and teaching material
[except apparatus]; plastic materials for packaging, not
included in other classes; plastic sheets, plastic films and
plastic bags for wrapping and packaging; printers' type,
printing blocks; announcement cards [stationery]; stickers
[stationery]; pads [stationery]; pencils; booklets; writing
paper; pamphlets; cords for bookbinding; bookbinding
apparatus and machines [office equipment]; cloth for
bookbinding; fabrics for bookbinding; book covers; books;
periodicals; bookends; comic books; diagrams; printers'
blankets, not of textile; printing type; covers [stationery]
and wrappers [stationery]; flyers; sheets of reclaimed
cellulose for wrapping; forms, [printed]; greeting cards;
graphic representations; graphic prints; graphic
reproductions; manuals [handbooks]; user guides and
operating instructions for computer software; calendars;
catalogues; bookmarkers; note books; paper sheets
[stationery]; posters; placards of paper and cardboard;
writing materials; magazines [periodicals]; newspapers
35
Advertising; business management; business administration;
business management and organization consultancy;
professional business consulting; office functions;
arranging contracts for the buying and selling of goods;
arranging and concluding of commercial transactions; order
placement, order processing, order handling, ordering
services for goods delivery and invoice management,
including within the framework of e-commerce; marketing;
marketing research; marketing analysis; business consultancy
and organizational consultancy; opinion polling and
advertising research; distribution of products for
advertising purposes; taking of orders via computer for
Internet shopping offers; arranging commercial transactions
via the internet or similar media; e-commerce services,
namely arranging and concluding of commercial transactions,
order placement and ordering services for goods delivery;
wholesale and retail services, including online and via mail
order, in the fields of books, in particular e-books, book
series, chapters and excerpts of books, reviews, magazines,
journals, newspapers, newsletters, news articles, articles,
short stories, poetry, speeches, bookbinding material,
photographs, stationery, DVDs and videos and in relation to
readers for e-books [eBook-reader], computers, computer
hardware and computer software, sound, image and other data
carriers, audio books, electronic essays [downloadable],
portable electronic devices for receiving, downloading,
displaying and providing access to and for reading text,
images and sound and other digital content, in particular
via wireless internet access, and for receiving,
downloading, displaying, providing access to and for reading
electronically published materials, including books,
journals, newspapers, magazines, multimedia presentations
and paper, cardboard [carton] and goods made from these
materials, in particular works of art and figurines of paper
and cardboard, bags, pouches and goods of paper and
cardboard for packaging, wrapping and storage purposes,
disposable articles of paper; advertising in the fields of
books, in particular e- books, book series, chapters and
excerpts of books, reviews, magazines, journals, newspapers,
newsletters, news articles, articles, short stories, poetry,
speeches, bookbinding material, photographs, stationery,
DVDs and videos and in relation to readers for e-books
[eBook-reader], computers, computer hardware and computer
software, sound, image and other data carriers, audio books,
electronic essays [downloadable], portable electronic
devices for receiving, downloading, displaying and providing
access to and for reading text, images and sound and other
digital content, in particular via wireless internet access,
and for receiving, downloading, displaying, providing access
to and for reading electronically published materials,
including books, journals, newspapers, magazines, multimedia
presentations and paper, cardboard [carton] and goods made
from these materials, in particular works of art and
figurines of paper and cardboard, bags, pouches and goods of
paper or cardboard for packaging, wrapping and storage
purposes, disposable articles of paper and advertising
related to services for third parties, including digital
content created by third parties; wholesale and retail
services, including online and via mail order, in the fields
of electronic book readers and related products, in
particular bags, adapters and power cords, and other
electronic devices that facilitate the consumption of
digital content; compilation, systematization and update for
data in computer databases; electronic receipt of orders of
goods; professional business consultancy relating to sales
promotion, sales methods, sales programs as well as
professional business consultancy in relation to shop
concepts, in particular for the bookselling sector; sales
promotion for others; administrative processing and
organizing of mail order services; mail order retail
services for third parties, namely related to books; online
ordering services for third parties; ordering services for
third parties; search engine optimization for sales
promotion; computerized data collection services for
retailer cash registers; writing of curriculum vitae for
others; updating of advertising material; cost price
analysis; business inquiries; providing an online
marketplace for buyers and sellers of goods and services;
providing business information via a web site; procurement
services for others [purchasing goods and services for other
businesses]; book keeping; computerized file management;
advertising agency services; development of advertising
concepts; business investigations; compilation of
statistics; business efficiency expert services; drawing up
of statements of accounts; commercial information and advice
for consumers [consumer advice shop]; commercial information
agency services; invoicing; business management for
freelance service providers; publication of publicity texts;
commercial administration of the licensing of the goods and
services of others; layout services for advertising
purposes; modelling for advertising or sales promotion;
business research; public relations services; online
advertising on a computer network; web site traffic
optimization; organization of exhibitions for commercial or
advertising purposes; business organization consultancy;
outsourced administrative management for companies;
outsourcing services [business assistance]; outdoor
advertising; assistance in management of business
activities; presentation of goods on communication media,
for retail purposes; news clipping services; word
processing; sponsorship search; organization of trade fairs
for commercial or advertising purposes; dissemination of
advertising matter; writing of publicity texts; rental of
sales stands; rental of advertising space; publicity
material rental; arranging newspaper subscriptions [for
others]; provision of commercial and business contact
information; advertising by mail order; distribution of
advertising materials [leaflets, prospectuses, printed
material, samples]; document reproduction; administration of
consumer loyalty programs; administrative processing of
purchase order; processing (administrative-) of purchase
orders; demonstration of goods; consultancy regarding
advertising communication strategies; television
advertising; purchasing services; advertising, in particular
radio advertising, television advertising, cinema
advertising, print advertising, advertising services
provided via the internet, videotext and teletext
advertising; advertising marketing, namely advertising
agency services, public relations, in particular in and
about the aforementioned media; publication of advertising
literature; production of advertising films; rental of
advertising films; compilation of goods for third parties
for presentation and sales purposes; arranging and
conducting of advertising events, expositions and
exhibitions for commercial purposes
36
Processing payments via a website; payment handling;
processing payments; operation of electronic payment
transactions for online-shops of bookstores; acceptance of
funds as an intermediary [financial services]
38
Telecommunications; mobile communication services; providing
access to databases; electronic transmission of reading and
editing software for e-books and software that enables the
purchase and download of e-books; electronic downloading
[download] of e-books and audiobooks for others; providing
access to information on the internet; transmission of sound
and images by cable and satellite; transmission of messages
and images by computer and installations consisting thereof,
digital satellite and electronic communications equipment;
wireless communications services; text based and numeric
wireless digital messaging; communication via wireless
portable electronic book readers; arranging access to
computer databases; providing access to websites on the
internet for others [web posting]; sound, image and data
transmission via computer networks; computer-, digital,
satellite- and electronic communication; electronic
transmission and providing access via wireless devices,
telephones, portable computers, portable electronic book
readers, in particular via a global computer network, to
text, images, sound and other published digital content, in
particular books, book series, chapters and excerpts of
books, reviews, magazines, journals, newspapers,
newsletters, news articles, articles, short stories, poetry,
speeches; transmission of digital files; digital
transmission of data via the internet; transmission and
reception [transmission] of database information via the
telecommunication networks; providing user access to search
engines; internet related services, namely providing access
to information in computer networks, if applicable limited
by time, namely to texts, graphics, audio-visual and
multimedia information, documents, databases and/or computer
programs; providing access to e- commerce platforms on the
Internet and other electronic media for the purpose of
operating a virtual book and magazine trade; digital
transmission of ringtones, music, language, MP3 files, game
files, images, animations, movies, video sequences,
information and messages via telecommunication networks, in
particular for respective downloading from the internet;
providing access to an online portal; providing internet
chatrooms; providing online forums; news agency services;
communications by fibre optic networks; communications by
telephone; streaming of data; transmission of electronic
mail; transmission of greeting cards online; leasing of
access time to computer databases; rental of message sending
apparatus; providing access to information in databases
regarding operational functional areas and merchandise
management, in particular accounting and controlling,
production and materials logistics
39
Transportation, in particular transport and delivery of
ordered goods; packaging and storage of goods; delivery of
goods by mail order; logistic services in the transport
sector; delivery of goods; parcel delivery; transportation
information; transportation logistics; transport of goods;
services of a delivery service, namely delivery of goods;
delivery of goods by mail; collection, handling and delivery
of goods, included in this class; freight forwarding;
wrapping of goods; delivery services; distribution
[transport] of retail goods; computerized distribution
planning relating to transportation; storage of goods;
information services relating to storage; franking of mail
40
Bookbinding; printing; printing of printer's copy, available
in digital form, in particular books, periodicals, magazines
and newspapers; reproduction [duplication] of music, films,
in particular motion picture films and video films;
reproduction [duplication] of films, video programs and
other programs
41
Education; providing of training; entertainment; sporting
and cultural activities; training, in particular training in
the use and application of data processing programs,
including training via the internet; online digital
publishing services; providing information in relation to
electronic publications of all kinds via a global computer
information network; organization, conducting and arranging
of congresses, seminars and lecture events, in particular in
the form of multimedia shows; publication of books in
electronic form, including on the internet; publication and
editing of books, newspapers, magazines and other printed
matters, also stored on electronic media [including CD-ROM,
CDI] and electronic books [e-books]; publication and editing
of printed matters; electronic publishing services;
conducting games in the internet and conducting of computer
games and video games [included in this class]; presentation
of live performances; publication of texts, other than
publicity texts; providing online electronic publications,
not downloadable; online publication of electronic books and
magazines, including on the internet; editorial supervision
of internet sites; arranging and conducting of workshops
[training]; organization of competitions [education and
entertainment]; writing of texts; educational instruction
for others, in particular organizing and conducting
lectures, seminars and conferences; film distribution and
rental of films; organization of shows, quizzes and musical
events; production of music, films, in particular motion
picture films and video films; recording studio services;
production of movie-, television-, broadcasting- as well as
BTX-, videotext-programs and/or -shows; production,
performance and rental of movies, video- and other programs;
arranging and conducting competitions in the field of
education, teaching, entertainment and sports;
correspondence courses; video-film production; recording of
videos
42
Scientific and technological services and research and
design relating thereto; industrial analysis and research
services; design and development of computer hardware and
software; creating and development of software, in
particular for operational functional areas, in particular
accounting and controlling, production and materials
logistics, quality management and maintenance, distribution,
personnel management and project management and general
office functions, including word processing, electronic mail
and archiving, customer orders and subscription management;
creation of data processing programmes; creation of
databases and computer software for sale and order
programmes on the internet or in similar media; development,
programming, implementation and maintenance of computer
programs and software; design of computer software; creation
of database software; web design; technological consultancy;
electronic storage of web pages for others [hosting] which
enables users in particular to manage, distribute and share
digital content, including books, book series, chapters and
excerpts of books, reviews, magazines, journals, newspapers,
newsletters, news articles, articles, short stories, poetry,
speeches, and for providing information to users relating to
the aforesaid digital content; development and creation of
software for the recording, processing, storage and
transmission of fee data; creation, updating and maintenance
of database software on the internet or other similar media;
development and creation of software for internet
presentations, websites and online shops [websites];
creation and development of internet database software and
information systems [software] and software for e- commerce
solutions relating to electronic processing of transactions
via the internet; design and development of computer
software for logistics, supply chain management and
e-business portals; electronic storage of data in computer
databases with information regarding operational functional
areas and merchandise management, in particular accounting
and controlling, production and materials logistics; server
administration; hosting of digital content in the internet;
technical services for downloading of digital data; hosting
of multimedia content for others; maintenance of databases;
providing search engines; providing search engines for
obtaining data via communications networks; application
service provider services [ASP]; managing the web sites of
others; website design; creating and maintaining websites;
updating websites for others; designing websites for
advertising purposes; creation and provision of web pages
for third parties; creating and programming databases on the
internet or other similar media; advisory services relating
to the use and application of computer programs and
software; updating of computer software; web site design
consultancy; design and updating homepages and webpages;
cloud computing; rental of computer software; computer
system design; electronic data storage; creating of computer
programs and creating of computer games [software]; computer
programming for data processing; graphic arts design;
installation of computer programs; conversion of computer
programs and data, other than physical conversion;
conversion of data or documents from physical to electronic
media; duplication of computer programs; outsourced services
in the field of information technology; software as a
service [SaaS] for writing, designing and publishing texts,
books, newspapers and magazines [periodicals]; software as a
service [SaaS] for online publishing of electronic texts,
books, newspapers and magazines [periodicals]; technical
writing; rental of video programs, text programs and image
programs [software]; internet host provider services, namely
electronic data storage; software development, in particular
in the fields of multimedia, digital and/or interactive
television, pay TV and electronic books; creating
[programming] of video games; providing online information
about technological research via computer databases or the
internet; creating programs for data processing and advisory
services relating to programs for data processing, in each
case including related services, namely consulting and
programming of internet technology based services for data
transmission, both stationary and mobile; consultancy
services relating to information technology (IT), in
particular with regard to the internet technology and
intranet technology; creating and programming business
applications [software] based on internet technology;
creation and maintenance of databases in the internet, in
particular for sales and ordering programs
45
Intellectual property consultancy; licensing of industrial
property rights; legal services; online social networking
services; legal administration of licenses; personal letter
writing; copyright management
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