09
Downloadable business management computer software that uses
machine learning for data models and delivers integrated
real-time business management information by combining
information from different databases and presenting it in an
easy-to-understand user interface; downloadable computer
software for providing an online database in the field of
transaction processing for uploading transaction data,
providing statistical analysis, and generating alerts and
reports; downloadable computer software for collecting,
hosting, managing, combining and analyzing information in
the field of digital advertising
35
Online advertising network matching services for connecting
advertisers to websites; advisory services for business
management; planning, creation, development, maintenance,
tracking and reporting of online marketing activities for
others; market research and business analysis; systemization
of information into computer databases; consulting services
in the field of internet marketing; on-line advertising and
marketing services; consultancy services in the field of
internet marketing; pay-per-click advertising management
(PPC); statistical analysis and reporting services for
business purposes; digital advertising services; comparison
of shopping services; advertising and marketing provided via
indirect methods of marketing communications, namely social
media, search engine marketing, inquiry marketing, internet
marketing, mobile marketing, blogging and other forms of
passive, shareable or viral communication channels; business
consulting and information service; business advice and
information services; advertising analysis; online
advertising on a computer network; price comparison
services; providing commercial information relating to
product discovery for consumers when selecting products,
including product discovery information, product
description, product rating, product pricing and product
price comparison via an online computer database; price
quotations for goods or services; compilation and provision
of price and statistical information for trade and commerce;
business monitoring and consulting services, namely,
tracking websites and applications of others to provide
strategy, insights, marketing, sales, operations, and
product design, particularly using analytical and
statistical models to understand and predict consumer,
business, and market trends and actions
38
Electronic exchange of data in databases accessible via
telecommunications networks; communications services,
namely, providing electronic transmission of information
stored in a database via interactively communicating
computer systems; providing access to databases; providing
online communications links that redirect the website user
to other local and global websites; transmission of
information via electronic communications networks;
transmission of database information via telecommunications
networks; computer aided transmission of information and
images
42
Providing an online non-downloadable internet based system
application featuring technology that allows users to manage
and automate digital advertising campaigns; design and
development of computer software for digital advertising,
price monitoring, dynamic pricing and price information;
design of websites for advertising purposes; data mining;
software as a service (SaaS) services featuring software for
campaign management in the field of digital advertising;
providing customized computer search services, namely,
searching and retrieving customized information via the
internet; platform as a service (PaaS) featuring computer
software platforms that allow users to conduct product price
comparisons; advanced product research in the field of
artificial intelligence; application service provider,
namely, hosting, managing, developing, analyzing and
maintaining applications, software and websites of others in
the fields of advertising and marketing; application service
provider using application programming interface (API)
software for providing collected, generated and derived
data; software-as-a-service (SaaS) services using software
for price monitoring and creating dynamic prices through
real-time price adjustments for goods and services in an
online retailer's web shop depending on the results of an
algorithm determined by available price indicators, in the
area of pricing strategies
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