35
Advertising; business management; business administration;
office functions; marketing; public relations services;
advertising agency services, in particular planning, design
and arranging of advertising; communications agency services
in the field of corporate communications, namely
consultancy, conducting of campaigns, conception, planning,
design and implementation of internal and external
communications measures for companies and other external
clients for commercial and advertising purposes; digital and
internet agency services, namely development and planning of
business strategies; business consultancy in the field of
name development and naming, in particular with regard to
the development of brand, product, service, company and/or
domain names; organisational, strategic and business advice
in connection with the development of brand, product,
service, company and/or domain names; management consultancy
in the field of marketing, marketing communication, online
marketing, communication and sales promotion; business
analysis and consulting services; business strategy
consulting; business and organizational consulting in the
field of digital transformation, digital projects,
information and communication technology, internet,
e-commerce and multimedia; business strategy development and
business advice in relation to digitization issues; economic
and organizational consultancy in the field of innovation;
economic and organizational planning and consulting for
companies with regard to the analysis and conception of
innovation processes and their implementation; economic and
organizational consultancy in the fields of internet,
e-commerce and multimedia; economic and organizational
advice with regard to internet forums and internet platforms
for business-to-business, business-to-consumer, consumer-
to-business [virtual purchasing groups and so-called reverse
auctions] and consumer-to-consumer [online auction houses];
publication of printed matter for advertising purposes,
including in electronic form and on the internet; drafting
and publication of publicity texts; retail services in
relation to perfumery, cosmetics, pre-recorded sound, image
and image/sound carriers, computer software, computer
hardware and accessories, mobile telephones and mobile
telephone accessories, smart watches, televisions,
photographic and cinematographic apparatus and accessories,
lamps and lighting articles, electric household appliances
and household electronics, jewelry and trinkets, watches,
printed matter, stationery, bags, rucksacks, suitcases,
glass and ceramic goods, household articles and containers,
soft furnishings, clothing, footwear, headgear, toys,
novelty items; negotiation and arranging of contracts for
third parties for the purchase and sale of goods or the
provision of services; mediation of trade business for third
parties
41
Educational instruction; training; entertainment services;
sporting and cultural activities; organisation, arranging
and conducting of seminars, symposiums, conferences,
congresses in the field of name development and naming;
innovation training, namely arranging of seminars for the
analysis and design of innovation processes and their
implementation; training and coaching in business management
issues; editorial design of online presences on the
internet, for others; writing and publishing of texts (other
than publicity texts), in particular for websites on the
internet, internet forums and internet platforms; providing
on line electronic publications, not downloadable;
publication of edited contributions from providers of
business and industry information with the aim of general
information, for the submission and exchange of opinions and
information on content on the internet and for arranging
contracts for the purchase and sale or the exchange of goods
and services via the internet; services for conducting live
events [moderation]; audio and video production
42
Designing trademarks and trade names for product, service,
company and/or domain names and checking these names for
unwanted sounds or meanings [design services]; digital and
internet agency services, namely development and design of
digital products (software); digital and internet agency
services, namely technical development, design and technical
implementation of digital products, services and business
models; technical consulting in the field of digital
transformation, digital projects, information and
communication technology, internet, e-commerce and
multimedia; technical strategy development and technical
advice relating to digitization issues; technical
consultancy in the field of innovation; technical planning
and consulting regarding the analysis and conception of
innovation processes and their implementation; conducting
innovation research with regard to new products, for others;
technical consultancy in the fields of internet, e-commerce
and multimedia; technical consultancy with regard to
internet forums and internet platforms for
business-to-business, business-to-consumer, consumer-to-
business [virtual purchasing communities and so-called
reverse auctions] and consumer-to-consumer [online auction
houses]; planning, creation, design and programming of
online presences [websites] on the internet, for others;
creating and hosting websites for others; programming and
design of network sites and homepages for the internet [web
design]; programming and design of software for internet
forums and internet platforms for business-to- business,
business-to-consumer, consumer-to-business [virtual
purchasing communities and so-called reverse auctions] and
consumer-to- consumer [online auction houses]; graphic
design; art work design; development, planning,
implementation, updating and maintenance of software, mobile
apps and databases, especially for content management
systems and web shops
45
Monitoring of industrial property rights for legal advisory
purposes, namely research services relating to new
trademark, product, service, company and/or domain names for
others, including research services in connection with the
usability of trademark, product, service, company and/or
domain names; trademark agent services, services in the
field of licensing of trademarks and other intellectual
property rights; licensing of film, television and video
productions [legal services]; licensing of audio productions
[legal services]; licensing of intellectual property
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