09
Computer software for mobile devices that uses
non-personally identifiable information (non-PII) and data
to deliver anonymized targeted advertising; downloadable
computer software using machine learning for data analysis
35
Providing audience-based marketing and advertising services
via a mobile software development kit (SDK) utilizing
consumer mobile data without personally identifiable
information (non-PII), namely providing advertisers with
anonymized data concerning prospective and actual consumers;
advertising services, namely assisting others with
advertisement delivery within mobile apps; developing
advertisements within mobile apps; analyzing advertisements
within mobile apps; optimizing the delivery and timing of
delivery of advertisements within mobile apps [advertising
planning services]; advertising research services namely
identifying specific points during mobile apps when an
advertisement will have the greatest impact on a viewer of
the advertisement; developing advertisements for others;
analyzing the effectiveness of the advertisements of others;
commercial data analysis
42
Design and development of computer hardware and software
which can partly be used as a software as a service (SAAS)
for advertising space providers and media companies that
allows to deliver anonymized targeted advertising via mobile
devices and that allows advertisers to advertise via mobile
devices; computer programming or engineering for analysis of
technical data
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