35
Analysis of advertising response on how favourable a company
or brand is perceived; evaluating the impact of advertising
on audiences; providing information and analyses concerning
the impact of advertising on audiences; employee performance
assessment services; online media monitoring services,
namely, business and marketing research by using computer
software to automatically monitor internet websites and
online publications for customer-specified topics and to
capture relevant content on those topics, and providing
documentation and analysis of that online content to others
for business purposes; business monitoring and consulting
services, namely, tracking web sites and applications of
others to provide strategy, insight, marketing, sales,
operation, product design, particularly specializing in the
use of analytic and statistic models for the understanding
and predicting of consumers, businesses, and market trends
and actions; business consultation services, namely,
analysis of audience engagement and participation; media
monitoring services, namely, business and marketing research
by monitoring print media, television, radio, and other
media for customer-specified topics, gathering relevant
content on those topics, and providing documentation and
analysis of that media content to others for business
purposes; monitoring social media for business purposes,
namely, business and marketing research by online media
monitoring services using computer software to automatically
monitor social media sites for customer specified topics and
to capture relevant content on these topics, and providing
documentation and analysis of that online content to others
for business purposes; providing information in the field of
marketing and on-line marketing media via the internet;
providing marketing consulting in the field of social media;
social media strategy and marketing consultancy focusing on
helping clients create and extend their product and brand
strategies by building virally engaging marketing solutions;
market research; advertising and business management
consultancy; preparing business reports electronically
relating to the use of web sites; business and marketing
research services, namely, collection, reporting, analysis
and integration of data related to the use of websites and
the effectiveness of online and offline marketing campaigns;
consultation services in the field of media analysis,
namely, business and marketing research by online media
monitoring services using computer software to automatically
monitor internet website and online publications for
customer-specified topics and to capture relevant content on
those topics, and providing documentation and analysis of
that online content to others for business purposes;
customer relationship management; advertising and marketing
consultation services, namely, consulting services to
advertisers and advertising and marketing agencies in the
fields of paid and natural key word marketing search
management and optimization, social advertising, display
advertising, mobile advertising, location-specific
advertising, device-specific advertising, paid and natural
search marketing, web analytics and customer relationship
management; consulting services in the fields of natural
search marketing, social advertising, display advertising,
mobile advertising, location-specific advertising,
device-specific advertising and customer relationship
management; monitoring usage of computer software and
websites for business purposes; business data analysis
services in the field of customer interaction
42
Providing on a software-as-a-service (SaaS) basis a software
application for evaluating the impact of advertising on
audiences for assessing employee performance, and for making
adjustments to online advertising campaigns on the basis of
assessments of advertising impact; computer service, namely,
software-as-a-service provider (SaaS) in the nature of
hosting software for use by others that manages, collects,
automates, integrates, analyzes, reports, and tracks paid
and natural search results and a wide variety of data and
information in the field of paid and natural search
management and optimization, social advertising, display
advertising; Software-as-a-service (SaaS) in the nature of
hosting software for use by others that manages, collects,
automates, integrates, analyzes, reports, and tracks paid
and natural search results and a wide variety of data and
information in the field of mobile advertising,
location-specific advertising, device-specific advertising,
paid and natural search marketing, and web site analytics;
computer service, namely, software-as-a-service provider
(SaaS) in the nature of hosting software for use by others
that manages, monitors, tracks, and optimizes the
performance and effectiveness of online and offline
marketing campaigns and paid and natural search advertising,
social advertising and display advertising, mobile
advertising, location-specific advertising, device-specific
advertising; computer service, namely, software-as-a-service
provider (SaaS) in the nature of hosting software for use by
others that collects, manages, integrates, analyzes,
monitors, and tracks the performance of websites through web
user behavior in the field of web analytics; computer
consulting services provided to advertisers and agencies,
namely, computer consultation in the fields of computer and
website diagnostic services and web analytics; application
service provider, namely, hosting, managing, developing,
analyzing, and maintaining applications, software, and web
sites, of others in the fields of advertising and marketing;
computer services, namely, monitoring, testing, analyzing,
and reporting on the Internet traffic control and content
control of the web sites of others; providing technology
consulting in the field of social media; providing temporary
use of non-downloadable software for tracking user
engagement, user productivity, efficiency or adoption of
features, in another software or on a website; computer
programming, design and development services for the
analysis of data, namely for the analysis of execution of
multiple separate web-sites or applications, for the purpose
of tracking cross-platform activity of users; providing
temporary use of non-downloadable software for recording
user activity on an application, a website, or a combination
thereof, and for displaying recorded activities to
authorized users
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