35
Analysis of advertising response on how favourable a company
or brand is perceived; evaluating the impact of advertising
on audiences; providing information and analyses concerning
the impact of advertising on audiences; on-line
customer-based social media marketing services by using
computer software to automatically monitor internet websites
and online publications for customer-specified topics and to
capture relevant content on those topics for business
purposes, and providing business information and analysis
for others; business monitoring and consulting services,
namely, providing business information by tracking web sites
and applications of others to provide strategy, insight,
marketing, sales, operation, product design, in particular
in the use of analytic and statistic models for the
understanding and predicting of consumers, businesses, and
market trends and actions; business consultation services,
namely, business analysis of audience engagement and
participation; social media marketing services, namely,
marketing services by monitoring print media, television,
radio, and other media for customer-specified topics and
gathering relevant content on those topics for business
purposes, and providing business information and analysis to
others; social media marketing services, namely, on-line
customer-based social media marketing services by using
computer software to automatically monitor social media
sites for customer specified topics and to capture relevant
content on these topics, and for business purposes, and
providing business information and analysis for others;
providing information in the field of marketing and on-line
media marketing via the internet; providing marketing
consulting in the field of social media; social media
strategy and marketing consultancy focusing on helping
clients create and extend their product and brand strategies
by building virally engaging marketing solutions; market
research; advertising and business management consultancy;
preparing business reports electronically relating to the
use of web sites; business and marketing research services,
namely, market reporting, analysis and research, and
compilation of data related to the use of websites and the
effectiveness of online and offline marketing campaigns;
consultation services in the field of media analysis,
namely, online media monitoring services using computer
software to automatically monitor internet website and
online publications for customer-specified topics and to
capture relevant content on those topics, and providing
documentation and analysis of that online content to others
for business purposes; customer relationship management;
advertising and marketing consultation services, namely,
consulting services to advertisers and advertising and
marketing agencies in the fields of paid and natural key
word marketing search management and optimization, social
advertising, display advertising, mobile advertising,
location-specific advertising, device-specific advertising,
paid and natural search marketing, web analytics and
customer relationship management; consulting services in the
fields of natural search marketing, social advertising,
display advertising, mobile advertising, location-specific
advertising, device-specific advertising and customer
relationship management; monitoring usage of computer
software and websites for business purposes; business data
analysis services in the field of customer interaction
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Software as a service [SaaS] featuring software application
for evaluating the impact of advertising on audiences for
assessing employee performance, and for making adjustments
to online advertising campaigns on the basis of assessments
of advertising impact; computer service, namely,
software-as-a-service provider (SaaS) in the nature of
hosting software for use by others that manages, collects,
automates, integrates, analyzes, reports, and tracks paid
and natural search results and a wide variety of data and
information in the field of paid and natural search
management and optimization, social advertising, display
advertising; software-as-a-service (SaaS) in the nature of
hosting software for use by others that manages, collects,
automates, integrates, analyzes, reports, and tracks paid
and natural search results and a wide variety of data and
information in the field of mobile advertising,
location-specific advertising, device-specific advertising,
paid and natural search marketing, and web site analytics;
computer service, namely, software-as-a-service provider
(SaaS) in the nature of hosting software for use by others
that manages, monitors, tracks, and optimizes the
performance and effectiveness of online and offline
marketing campaigns and paid and natural search advertising,
social advertising and display advertising, mobile
advertising, location-specific advertising, device-specific
advertising; computer service, namely, software-as-a-service
provider (SaaS) in the nature of hosting software for use by
others that collects, manages, integrates, analyzes,
monitors, and tracks the performance of websites through web
user behavior in the field of web analytics; computer
consulting services provided to advertisers and agencies,
namely, computer consultation in the fields of computer and
website diagnostic services and web analytics; application
service provider, namely, hosting, management, development,
analysis, and maintenance of applications, software and web
sites in the fields of advertising and marketing for others;
computer services, namely, design, development and hosting
of web sites of others for monitoring, testing, analyzing,
and reporting relating to traffic control and content
control on the internet; providing technology consulting in
the field of social media; providing temporary use of
non-downloadable software for tracking user engagement, user
productivity, efficiency or adoption of features, in another
software or on a website; computer programming, design and
development services for the analysis of data, namely for
the analysis of execution of multiple separate web-sites or
applications, for the purpose of tracking cross-platform
activity of users; providing temporary use of
non-downloadable software for recording user activity on an
application, a website, or a combination thereof, and for
displaying recorded activities to authorized users; design
development and implementation of computer-based system,
process and employee performance assessment services
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