35
Digital advertising services; advertising services, namely,
placement and dissemination of advertising for others via an
on-line communications network; providing digital
advertising campaign management services in the nature of
tracking, analyzing, and reporting on consumer data,
demographics, and consumer behavioral information, computer
network use and users for business purposes, and consumer
responses to advertisements and promotional materials;
digital advertising research services; advertising by
transmission of online publicity for third parties through
electronic communications networks; advertising via
electronic media and specifically the internet;
dissemination of advertising for others via the internet;
media research services, namely, providing information via
an Internet-based database in the field of consumer audience
viewership, advertising sales effectiveness, and selection
of media to optimize sales results; none of the
aforementioned services to include computer software for
connecting computers and print devices and for composing,
converting, routing, archiving, viewing, and managing print
data streams, or computer software installation services
42
Providing online non-downloadable software for tracking,
managing, and optimizing advertising and promotional
campaigns, and calculating return on investment in
connection with the same; providing online non-downloadable
software for tracking website traffic, e-commerce activity,
customer loyalty, and sales conversion rates; providing
online non-downloadable software for managing, collecting,
monitoring and analyzing web, blog and other online site
traffic, user preferences and links in real time; computer
service, namely, acting as a software-as-a-service provider
(SaaS) in the field of digital media measurement, website
audience analysis and advertising optimization to host
software that manages, monitors, tracks, and optimizes the
performance and effectiveness of online marketing campaigns;
software as a service (SAAS) services, namely, services
featuring software for tracking, managing, and optimizing
advertising and promotional campaigns, and calculating
return on investment in connection with the same; software
as a service (SAAS) services, namely, services featuring
software for tracking website traffic, e-commerce activity,
customer loyalty, and sales conversion rates; software as a
service (SAAS) services, namely, services featuring software
for managing, collecting, monitoring and analyzing web, blog
and other online site traffic, user preferences and links in
real time; none of the aforementioned services to include
computer software for connecting computers and print devices
and for composing, converting, routing, archiving, viewing,
and managing print data streams, or computer software
installation services
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