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The International trademark BEAUTY BEGINS WITH TRUTH was filed as Word mark on 04/07/2021 at the World Intellectual Property Organization.
| Trademark form | Word mark |
| File reference | 1610550 |
| Countries | 
|
| Base trademark |
No. 90241975,
October 8, 2020
|
| Application date | April 7, 2021 |
| Expiration date | April 7, 2031 |
Trademark owner
705 5th Avenue South, Suite 200
Seattle WA 98104
US
Seattle WA 98104
US
Trademark representatives
100 New Bridge Street
London EC4V 6JA
GB
goods and services
03
Non-medicated skin care preparations; cosmetic preparations;
cosmetic preparations for skin care; cosmetics; perfumes;
skin care products, namely, skin cleansers, make-up
removers, toners, exfoliants, face moisturizers, hand
moisturizers, face creams, hand creams, body lotions, face
lotions, facial and body masks; tinted moisturizers; eye
creams and gels; non-medicated acne treatment preparations;
retinol moisturizers, creams and serums for cosmetic
purposes; non-medicated pore refining and blemish and oil
control products; skin brightening serums; nonmedicated
sunscreens; self-tanning preparations and topical
self-tanning sprays; skin bronzer and skin bronzing powder;
skin lightening creams; non-medicated lip care products,
namely, lip balms, lip exfoliants, lipsticks, lip protectors
and lipscreen; non-medicated hair and body care products,
namely, cleansers, exfoliants, body lotion, body mist, body
oils, body creams, body balm, hair and body shampoos,
conditioner, shaving cream, shaving gel; pre-moistened
cosmetic towelettes; cuticle removing preparations and nail
care preparations; tooth whiteners for cosmetic purposes;
kits comprising one or more of the foregoing products
05
Dietary supplements; antioxidant supplements for personal
care and beauty regimens, namely, address skin hydration and
anti-aging concerns
35
On-line retail store services featuring skin care products,
cosmetics, cosmetic applicators and tools, bags, cosmetic
accessories and publications; retail store services
featuring skin care products, cosmetics, cosmetic
applicators and tools, bags, cosmetic accessories and
publications; providing consumer information about the skin
care and cosmetic industry, health and beauty products;
commercial information and advice for consumers;
distributorship services in the field of cosmetics, skin
care products, and personal care products
41
Educational and entertainment services, namely, production
and providing an ongoing multimedia program and
non-downloadable videos featuring information, instructional
techniques, and tutorials concerning skin care, beauty care,
cosmetics and wellness; publication of on-line journals
[blog services] featuring information, non-downloadable
videos and online tutorials in the field of skin care,
beauty care, cosmetics, and wellness; providing
non-downloadable articles in the field of beauty care,
beauty products, cosmetics, and skincare
44
Providing information about skin and beauty care, namely,
providing information about beauty, beauty products,
cosmetics, and skincare via a website; providing beauty care
and skin care information about beauty, beauty products,
cosmetics, and skin care; beauty and skincare consultation
services; beauty analysis to determine beauty products, skin
care, and cosmetics that are best suited to particular
individual
Trademark history
| Date | Document number | Area | Entry |
|---|---|---|---|
| May 16, 2023 | 2023/20 Gaz | KR | RAW: Rule 18ter(2)(ii) GP following a provisional refusal |
| February 24, 2023 | 2023/8 Gaz | PH | RAW: Rule 18ter(2)(i) GP following a provisional refusal |
| February 21, 2023 | 2023/8 Gaz | TH | Rejection |
| January 12, 2023 | 2023/3 Gaz | JP | RAW: Rule 18ter(2)(ii) GP following a provisional refusal |
| December 20, 2022 | 2022/51 Gaz | CA | Rejection |
| September 28, 2022 | 2022/39 Gaz | KR | Rejection |
| September 6, 2022 | 2022/36 Gaz | ID | Rejection |
| August 31, 2022 | 2022/36 Gaz | VN | Rejection |
| August 2, 2022 | 2022/31 Gaz | NZ | RAW: Rule 18ter(2)(ii) GP following a provisional refusal |
| July 28, 2022 | 2022/30 Gaz | MX | Rejection |
| July 14, 2022 | 2022/28 Gaz | NO | Rejection |
| July 6, 2022 | 2022/27 Gaz | CH | Rejection |
| June 29, 2022 | 2022/27 Gaz | MY | Rejection |
| June 23, 2022 | 2022/25 Gaz | JP | Rejection |
| May 17, 2022 | 2022/20 Gaz | KZ | Rejection |
| January 31, 2022 | 2022/5 Gaz | CN | Rejection |
| January 20, 2022 | 2022/3 Gaz | GB | Rejection |
| January 19, 2022 | 2022/3 Gaz | EM | Rejection |
| December 26, 2021 | 2022/3 Gaz | SG | Rejection |
| December 20, 2021 | 2022/3 Gaz | RU | Rejection |
| November 18, 2021 | 2021/46 Gaz | AU | Rejection |
| October 23, 2021 | 2021/44 Gaz | NZ | Rejection |
| September 28, 2021 | 2021/40 Gaz | PH | Rejection |
| September 14, 2021 | 2021/38 Gaz | IN | Rejection |
| April 7, 2021 | 2021/33 Gaz | US | Registration |
ID: 141610550