09
Computer software; computer programmes; computer software
and programmes for economic forecasting and analysis, to
assess business and market risks, for the analysis of
consumer loyalty, purchase behaviour, brand engagement and
content consumption, for the analysis of audience consumer
loyalty, purchase behaviour, brand engagement and content
consumption, for the analysis of the impact of adverting and
digital content on audiences; for collating, processing and
analysing research and data relating to businesses, for
assessing business growth opportunities; for assessing sales
performance; for analysing customer interactions with
businesses; application software; software for applications
for mobile phones, tablets and handheld devices;
downloadable software; downloadable programmes; dashboard
software; communication software; software for processing
data; programs for processing data; downloadable data files;
computer software and computer programmes for datamining and
statistical pattern recognition; computer software and
programmes to enable retrieval, upload, download, access and
management of data; computer software and computer
programmes that construct algorithms for the analysis of
data and making predictions from data; computer software to
enable uploading, downloading, accessing, posting,
displaying, tagging, streaming, linking, sharing or
otherwise providing electronic media or information via
computer and communication networks; downloadable sounds,
images, text and information provided electronically, by
telecommunications networks, by online delivery, by way of
the internet; authorisation software; software to create
digital personalisation; software for use with artificial
intelligence; programmes for use with artificial
intelligence; machine learning software and programmes;
machine learning software and programmes for analysis
purposes; decision making software; database management
software
35
Advertising services; publicity services; marketing
services; digital marketing; targeted marketing; digital
content marketing strategies; data processing; audience
segmentation based marketing; analysis of data; automated
data processing; computerised data processing; market
research; advertising research services; research services
on consumer loyalty, purchase behaviour, brand engagement
and content consumption; collection of data for market
studies; market research and analysis services regarding
customer and audience loyalty, engagement and interactions;
consumer engagement surveys; analysis of market research
data; analysis of business data; market and business survey
analysis; public opinion surveys; processing of business
market and pricing survey results; consumer surveys;
consumer response analysis; market study and analysis
services; business analysis and research services; sales
research and analysis; modelling services for advertising or
sales promotions; preparation of sales campaigns;
preparation of advertising campaigns; business planning
services; business strategic planning services; consumer
engagement services; customer service management; customer
relationship management; customer service management;
customer account management; computerized inventory
management; market research services regarding customer
loyalty; on-line customer-based social media brand marketing
services; evaluating the impact of advertising on audiences;
evaluating the impact of digital content on audiences;
compilation of statistics for determining audience ratings
of sporting events; consultancy services on sponsorship and
brand partnerships; new product launch services; compilation
of data into computer databases; compilation and
systemization of written communications and data;
collection, systematization, compilation and analysis of
business data and information stored in computer databases;
collection, systematization, compilation and analysis of
business data, statistics, information and indexes of
information for commercial or advertising purposes; data
management services; updating and maintenance of data in
computer databases; on-line data processing services;
data-driven marketing, advertising and promotional services;
information, advice and consultancy in respect of the
aforesaid services
42
Software development; software design; analysis of technical
data; user authentication services using single sign-on
technology for online software applications; product
research services; research relating to telecommunication
and digital and online interactions; hosting digital content
on the Internet; web design services; graphic design
services; digital content creation being creation of digital
special effects for films and video used in advertising;
cross-platform conversion of digital content into other
forms of digital content; development of application
software for delivery of multimedia content; information,
advice and consultancy in respect of the aforesaid services
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