35
Advertising, in particular radio, television, cinema, print,
videotext and teletext advertising; PR [public relations];
marketing, in particular by means of customer loyalty and
bonus programs; creation or marketing tools; development,
operation and administration of customer loyalty and bonus
programs; operation and administration of customer loyalty
and sales promotion incentive programs for third parties,
which are suitable for booking customer loyalty and bonus
transactions, especially customer and bonus cards; customer
acquisition and care through customer loyalty and bonus
programs; sales promotion and other promotional activities
through reimbursement and placement of customer loyalty and
bonus programs including organisation and management of
business incentive and loyalty schemes; promotional awards;
publication of printed matter [also in electronic formats]
for advertising purposes; collecting, updating and
maintenance of data in computer databases; promotional
distribution of goods, especially leaflets, brochures,
printed matter and samples; arranging advertising contracts,
for others; rental of advertising material; rental of
advertising films; rental of advertising space, including in
electronic form on the Internet; managing of directors;
business administration; office functions; systemization and
compilation of data in computer databases; administrative
processing of purchase orders for goods and services
[including teleshopping offers], in particular, order
acceptance, order processing, order routing, processing
complaints and inquiries and intermediary services relating
to order placement; provision of information and consultancy
for consumers in trade and business affairs [consumer
advice]
38
Telecommunications; electronic transmission and routing of
voice, images, documents, messages and data; telephone
services, also by means of a hotline or a call center;
mobile radio telephone services; e-mail services; services
of press agencies; providing access to databases on computer
networks; broadcasting and transmission of film, television,
radio, videotext and teletext programs; transmitting digital
content via computer networks, including streaming and
video-on-demand; providing access to information and
information services for accessing on the Internet and other
data networks; providing access to information on the
Internet about computer games, video games, and information
about related products in order; telecommunications by means
of platforms and portals on the Internet, in particular by
means of an online information center for customer service
related to publishing products; providing access to a global
computer network; electronic transmission of news,
information and data in the area of customer loyalty and
bonus systems; teleconferencing services; rental of
telecommunications equipment; providing telecommunications
channels for teleshopping services and electronic market
places; electronic exchange of messages via chatlines, chat
rooms and Internet forums; forwarding messages of all kinds
to Internet addresses [web messaging]; providing access to
databases; leasing access time to databases
42
Technological consultancy; server administration; electronic
data storage and electronic data backup, in computer
databases; design and creation of programs for data
processing; technical development of software for electronic
television programme guides; designing and creating
homepages and Internet pages; hosting of computer sites;
research in the field of computer technology and scientific
research; advice and information about telecommunications
technology; providing or rental of electronic memory space
[webspace] on the Internet; rental of computer software
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