09
Software, in the form of software that can be executed
locally on a PC or on servers, in the form of web-based and
browser-based software, and in the form of mini-program
applications (apps) that can be executed on a mobile
terminal, namely customer-related and provider-related
business software for planning and implementing market
research and advertising campaigns, the maintenance of
advertising platforms, the management of marketing
campaigns, customer relationship management (CRM), the
collection of customer feedback and product evaluation,
measures for increasing customer loyalty, the issuing and
management of coupons, supporting customer services
(customer service), processing payments, including mobile
payments, and for controlling and processing discounts and
for refund systems (cash back); software for providing web
portals for business and finance applications, software for
business planning and control (enterprise resource planning
– ERP), database and data management software, software for
processing and analysing data, collecting data (data
sourcing), compiling data (data pooling) and storing data
(data storage), software for the management and development
of fundraising campaigns, POS software (point of sale
software), software for point of sale systems and readers
for means of payment, and for the digitalisation of receipts
and providing digital information extracted thereby
35
Professional business and business assistance services,
namely market research and business analysis, drawing up of
market and sales statistics, preparation of economic studies
and market studies, preparation of market analysis reports
and analyses relating to consumer behaviour, development of
customer loyalty, incentive and bonus schemes, and providing
of support in the implementation of the aforesaid
programmes, creation of anonymised consumer and user
profiles, consultancy relating to and the planning of
marketing and sales strategies, and providing of assistance
in the control and supervision thereof (controlling),
consultancy relating to advertising initiatives, including
in-app advertising, and providing of assistance in the
implementation of the advertising initiatives
36
Fiduciary asset management, banking, namely conducting and
the management of financial transactions, including
electronic funds transfer, electronic banking and mobile
payments
42
Development, programming and implementation of software,
namely of customer-related and provider-related business
software for planning and implementing market research and
advertising campaigns, the maintenance of advertising
platforms, the management of marketing campaigns, customer
relationship management (CRM), the collection of customer
feedback and product evaluation, measures for increasing
customer loyalty, the issuing and management of coupons,
supporting customer services (customer service), processing
payments, including mobile payments, and for controlling and
processing discounts and for refund systems (cash back);
development, programming and implementation of software,
namely of software for providing web portals for business
and finance applications, database and data management
software, software for processing and analysing data,
collecting data (data sourcing), compiling data (data
pooling), and storing data (data storage), of software for
point of sale systems and readers for means of payment, and
for the digitalisation of receipts and providing digital
information extracted thereby; development of PIM systems
(product information management systems)
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