35
Advertising, in particular television advertising, online
advertising on computer networks (banner exchange), radio
advertising, advertising by mail order, bill-posting, print
and internet advertising; advertising via mobile radio
networks; advertising on mobile phone television;
advertising on the internet for others; advertising agency
services; planning and devising of advertising strategies,
marketing; search engine optimisation; consultancy relating
to search engine optimisation; search engine marketing
services; presentation of companies on the internet and
other media; distribution of samples; sales promotion for
others; public relations services; marketing services, in
particular including for others, on digital networks
(webvertising); telemarketing services; pr agency services,
namely public relations; rental of advertising time and
online advertising space; arranging advertising events;
multimedia agency services, namely the presentation of firms
on the internet and other media; merchandising agency
services, namely advertising, marketing and marketing
research and analysis; advertising using test and
investigation results; updating of advertising material;
development of advertising concepts; presentation of goods
on communication media, for retail purposes; dissemination
of advertising matter; arranging newspaper subscriptions for
others; distribution of promotional material; opinion
polling; market analysis and research; consumer consultancy
with regard to the selection of goods and services, in
particular using test and investigation results;
auctioneering, including on the internet; arranging and
conducting of exhibitions and trade fairs for industrial,
commercial and advertising purposes; business management;
advisory services relating to advertising and marketing;
business management and organisation consultancy, in
particular development of business concepts; business
management consultancy; professional business consultancy;
business consultancy and advisory services; commercial or
industrial management assistance; providing of business and
commercial contacts, including via the internet; arranging
contracts for third parties concerning the provision of
services; arranging of contracts, for others, for the buying
and selling of goods; agency of commercial transactions for
others, also by means of e-commerce; demonstration of goods;
merchandise demonstrations and service presentations;
provision of an online marketplace for buyers and sellers of
goods and services; administrative order processing;
consumer consultancy relating to goods and claims management
via service hotlines for consumers, in particular for
internet users; conducting research in computer files, in
databases, on the internet and on computer networks, for
others, with regard to business matters, in particular
research into prices and discounts for comparison purposes,
and into offers for goods and services; retail mail order
services and retail/wholesale services, including via the
internet and via the mobile internet in relation to washing
preparations, detergents and furbishing preparations,
articles for cleaning purposes, disinfectants, cosmetic
articles, bodycare products, sanitary preparations,
over-the-counter medicines, nutritional supplements,
fireworks, cosmetics, articles for cleaning purposes,
toiletries, cosmetic and beauty products, crockery, cutlery,
therapeutic articles, medical apparatus, medical
instruments, equipment for beauty and hygiene purposes for
people, machines for material processing and production,
tools, articles of metal hardware, construction articles,
diy articles and garden articles, craft supplies, electric
and electronic components, horticultural equipment,
information technology equipment, audio-visual equipment,
navigation devices, telecommunications equipment,
refrigeration equipment, cookers, kitchen utensils, devices
for the preparation of all kinds of food and beverages,
sound carriers and data carriers, computers and computer
accessories, compact discs, computer hardware and computer
software, lighting devices, household and kitchen utensils
and accessories therefor, vehicles and fittings for
vehicles, horological goods and jewellery, musical
instruments, printed matter, stationery, office requisites,
bag-makers' goods and saddlery, furnishings and decorative
articles, articles of clothing, shoes, bedlinen, textile
goods for the household, toys, sporting goods, sports
instruments, playthings, foodstuffs and beverages, tobacco
products and other natural stimulants; presentation of
goods, for others, namely presentation in the fields of
washing preparations, detergents and furbishing
preparations, articles for cleaning purposes, disinfectants,
cosmetic articles, bodycare products, sanitary preparations,
over-the-counter medicines, nutritional supplements,
fireworks, cosmetics, articles for cleaning purposes,
toiletries, cosmetic and beauty products, crockery, cutlery,
therapeutic articles, medical apparatus, medical
instruments, equipment for beauty and hygiene purposes for
people, machines for material processing and production,
tools, articles of metal hardware, construction articles,
diy articles and garden articles, craft supplies, electric
and electronic components, horticultural equipment,
information technology equipment, audio-visual equipment,
navigation devices, telecommunications equipment,
refrigeration equipment, cookers, kitchen utensils, devices
for the preparation of all kinds of food and beverages,
sound carriers and data carriers, computers and computer
accessories, compact discs, computer hardware and computer
software, lighting devices, household and kitchen utensils
and accessories therefor, vehicles and fittings for
vehicles, horological goods and jewellery, musical
instruments, printed matter, stationery, office requisites,
bag-makers' goods and saddlery, furnishings and decorative
articles, articles of clothing, shoes, bedlinen, textile
goods for the household, toys, sporting goods, sports
instruments, playthings, foodstuffs and beverages, tobacco
products and other natural stimulants; maintenance and
compilation of data and information in computer databases;
systemization of information into computer databases;
compilation of statistics; office functions for the
administration and indexing of data and information; office
functions for the creating of indexes with regard to
information, websites and other information sources;
compilation of data, in particular image, audio and/or video
data in computer databases; updating and maintenance of data
in computer databases; price comparison services
36
Fundraising for others and charitable fundraising; financial
management, including management of donations; financial
sponsorship
38
Telecommunications, in particular mobile telephone services,
telephone services, fax services, radio communication
services, paging services, telex services, telegram
services, e-mail data services; telecommunications via
telecommunications networks, in particular mobile phone
networks or satellite-supported telecommunications networks;
mobile telecommunications services; communications by
cellular phones; television and radio transmission;
television and/or radio broadcasting; mobile phone
television broadcasting; videoconferencing; news and
information agencies within the framework of press agencies;
transmission of electronic mail; forwarding of messages of
all kinds to internet addresses; computer aided transmission
of messages and images; electronic transmission of data,
messages, images, documents and information relating to
topics of general interest; wireless telecommunications
through electronic transmission of data, sound, messages,
images, information and documents via the internet;
providing access to online computer databases; providing
access to electronic publications on the internet; providing
access to information on the internet and on the mobile
internet, in particular access to downloadable files, namely
sound, image, music and video recordings, all the aforesaid
files in particular for downloading or mobile telephones and
other mobile terminals; transmission of information stored
on databases, namely by means of interactive computer
systems and/or by providing access to information on the
internet; telecommunications services via the internet,
intranets, extranets; providing access to databases;
providing user access to global computer networks; providing
access to data on computer networks, namely information,
texts, drawings and images concerning goods and services;
providing access to data on the internet and on the mobile
internet, namely information and messages in the form of
sound or images; providing access to software on data
networks for internet access; providing access to
information for entertainment on computer networks;
providing access to portals on the internet; providing
internet chatrooms; electronic exchange of messages via chat
lines, chatrooms and internet forums; telecommunications by
means of portals and platforms on the internet;
communication by online blogs; providing telecommunication
channels for teleshopping services; transmission of
electronic mail; transferring information and data via
computer networks and the internet; providing online forums;
news agency services; transmission of podcasts
41
Education; training; entertainment services; sporting
activities; cultural activities; publication of printed
matter, books, newspapers and/or periodicals; publication of
newspapers, magazines and books, and of printed
instructional and information material, in electronic form
and/or on the internet, including in the form of recorded
sound and image information; rental of printed publications;
publication of printed matter online, in particular of
electronic books and magazines; providing newsletters via
email; editing of websites; sound and television studio
services, in particular sound and image recording, and
creating multimedia programs; showing and rental of sound
and image recordings; rental of recorded data carriers of
all kinds for entertainment purposes, in particular video
rental, rental of digital video discs and rental of motion
pictures; production of television, mobile phone television
and radio programmes; production of television, mobile phone
television and radio programmes; entertainment, in
particular radio and television entertainment; conducting
entertainment events, cultural events, live cultural and
sporting events, training events, including in connection
with the allocation of certification marks; conducting of
educational events and cultural and sporting events;
arranging and conducting of conferences, congresses and
concerts; arranging and conducting of symposiums; arranging
and conducting of seminars; arranging and conducting of
training courses; arranging and conducting of instructional
and lecture events; arranging of displays for cultural
purposes; arranging of entertainment shows; entertainment
via internet protocol television; entertainment through
mobile phone television; provision of entertainment via
podcast; online gaming; conducting games on the internet,
including on the mobile internet; arranging poker games and
tournaments; photographic reporting; entertainment in the
form of information on entertainment services via computer
networks; publication of texts, other than publicity texts;
providing online electronic publications, not downloadable;
providing films, not downloadable, via video-on-demand
services; providing of non-downloadable online videos and
online music; on-line ticket agency services for
entertainment purposes; ticket reservation for cultural
events; ticket agency services [entertainment]; leasing of
access time to internet games
45
Exploitation of intellectual property rights and copyright
(licensing), in particular exploitation of television
broadcasting rights (licensing) and management of television
broadcasting rights, in particular rights to the
broadcasting of events on television, in particular shows,
and exploitation of rights to press, radio, television and
film articles for use on sound and image carriers
(licensing)
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