09
Downloadable computer analytics software used to report and
measure what customers do with applications used on web and
mobile sites; downloadable computer analytics software used
for financial services; downloadable computer software for
use in personalizing e-mail and text communications;
downloadable computer software for user interface design
optimization; downloadable software for performing keyword
search management, keyword search marketing, and web
analytics; downloadable software for collecting, managing,
automating, integrating, analyzing, reporting, and tracking
search results and a wide variety of data and information;
downloadable application featuring software for tracking web
site activity and managing, monitoring, tracking, and
optimizing the performance and effectiveness of marketing
campaigns and keyword search performance; downloadable
software for collecting, managing, integrating, analyzing,
monitoring, and tracking the performance of websites through
web user behavior; downloadable computer software providing
hosted interfaces featuring user-defined information,
namely, business rules for automated keyword management and
bid management, internet search results, and corresponding
internet usage pathing and traffic data
35
Marketing and business data analytics services for web and
mobile sites, namely, analysis of data in the fields of
advertising, marketing, sales, customers, product usage, and
market trends and actions; market research; preparing
business reports electronically relating to organizational
effectiveness, and the use of web sites; collection,
reporting, analysis and integration of data related to how
users interact with websites and the effectiveness of
marketing campaigns for business purposes; computerized
database management; business research, namely, on-line
tracking of customer digital footprint for product
marketing, development, and management purposes; marketing
services, namely, conducting consumer tracking behavior
research and consumer trend analysis; business monitoring
and consulting services, namely, tracking web sites and
applications of others to provide strategy, insight,
marketing, sales, operation, and product design
consultation; advertising, promotion and marketing services
in the nature of e-mail campaigns
42
Software as a service (SAAS) featuring software used to
report and measure what customers do with applications used
on web and mobile sites; Software as a service (SAAS)
featuring software analytics applications for analysis in
the field of financial services; Software as a service
(SAAS) featuring software for use in personalizing email and
text communications; Software as a service (SAAS) featuring
software for user interface design optimization; Software as
a service (SAAS) featuring software for performing keyword
search management, keyword search marketing, and web
analytics; Software as a service (SAAS) featuring software
for hosting computer software applications for others;
Software as a service (SAAS) featuring software for
collecting, managing, automating, integrating, analyzing,
reporting, and tracking search results and a wide variety of
data and information; Software as a service (SAAS) featuring
software for tracking web site activity and managing,
monitoring, tracking, and optimizing the performance and
effectiveness of marketing campaigns and keyword search
performance; Software as a service (SAAS) featuring software
for collecting, managing, integrating, analyzing,
monitoring, and tracking the performance of websites through
web user behavior; Digital search management services,
namely, application services provider (ASP) for hosting
software of others that manages, collects, automates,
integrates, analyzes, reports, and tracks search results and
a wide variety of data and information; Software as a
service (SAAS) featuring software providing hosted
interfaces featuring user-defined information, namely,
business rules for automated keyword management and bid
management, internet search results, and corresponding
internet usage pathing and traffic data
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