09
Software for providing and using information in an online
shop or in an electronic store
35
Advertising, in particular consultancy, conception and
implementation in the field of sponsoring, public relations,
event marketing, mobile marketing, image pr, personality pr,
online pr, product pr and brand name pr; publishing of
advertising texts; arranging and conducting of promotional
events, exhibitions and trade fairs for commercial and
advertising purposes; radio advertising, television
advertising, cinema advertising, print advertising as well
as advertising on the internet; promotional marketing, in
particular in the aforementioned media and via the
aforementioned media; realization of presentations and other
information offers as far as included in this class, for
advertising purposes, sales purposes and for communication
with customers and interested parties, in particular on the
internet; development and implementation of advertising
campaigns, placement of advertisements, direct mail
advertising, product shows and road shows for advertising
purposes; advertising, in particular conception of for
customer loyalty measures under advertising and marketing
aspects [customer relationship management] as well as
operating customer areas and conducting visitor tours for
third parties for advertising purposes; demonstration of
goods and services by electronic means; sales promotion for
third parties; business management, namely career planning,
organisational and business career management and marketing
for public figures, in particular for sportsmen; recruitment
agency services, in particular placement of service
personnel and hostesses; business management of companies
and business organization consultancy; business intermediary
services; commercial administration of licensing of goods
and services for third parties; marketing, in particular
consultancy for the setting up of sales networks, marketing
for third parties in digital networks; market research,
market analysis, opinion research, advertising research,
also in digital networks; all of the aforementioned services
also by means of interactively communicating computer
systems; production of advertising films and brand
management in the field of radio productions, film
productions and television productions, also for
dissemination in data networks, information networks and
communication networks; collection of business data and
information stored in computer databases; development of
marketing strategies and concepts in particular in the
fields of events, sponsoring, public relations and promotion
as well as integration into the overall marketing
communication mix
38
Services of a databank, namely rental of access times to
databanks
41
Entertainment; organisation and conducting of cultural
events and sports events; radio productions, film
productions and television productions, also for
dissemination in data networks, information networks and
communication networks, except for production of advertising
films and brand name image films; organisation and
conducting of cultural events and sports events for the
purpose of motivating and rewarding employees, customers or
other target groups [incentives] as far as included in this
class; conducting of live entertainment events; conducting
games on the internet; publication of printed matter [except
for printed matter for advertising purposes] as well as
electronic media as far as included in this class, in
particular for publication on the internet, in other data
networks as well as by means of multimedia technologies; all
of the aforementioned services also by means of
interactively communicating computer systems; editorial
maintenance of websites
42
Creating and maintaining websites, in particular homepages
and webpages for internet sites, intranet sites and extranet
site, online communities, online portals and online shops;
design of computer software; consultancy for the design of
homepages and webpages; rental and maintenance of memory
spaces for use as websites for third parties [hosting];
services of a databank, namely electronic storage of data;
technological consultancy and research in particular in the
fields of events, sponsoring, public relations and promotion
as well as integration into the overall marketing
communication mix; development [design] of trademarks, brand
names and logos
45
Licensing of intellectual property in the field of
trademarks [legal services]; legal administration of
licences; exploitation of copyrights and industrial property
rights for others
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