35
Advertising services, namely, placement and dissemination of
advertising for others via an on-line communications
network; business marketing, promotions, and advertising
consulting services; providing advertising campaign
management services in the nature of tracking, analyzing,
and reporting on consumer data, demographics, and consumer
behavioral information, computer network use and users for
business purposes, and consumer responses to advertisements
and promotional materials; management and compilation of
computerized databases, namely, creating and managing
customer lists and customer data in a computer database for
others; conducting market research and consumer research;
consumer purchase and behavior research services;
advertising research services; advertising and advertisement
services; advertising by transmission of online publicity
for third parties through electronic communications
networks; advertising via electronic media and specifically
the internet; dissemination of advertising for others via
the internet; mediation of advertising; marketing research
services in the field of media, namely, compilation,
systemization of information and management of
Internet-based database in the field of consumer audience
viewership, advertising sales effectiveness, and selection
of media to optimize sales results
42
Providing online non-downloadable software for tracking,
managing, and optimizing advertising and promotional
campaigns, and calculating return on investment in
connection with the same; providing online non-downloadable
software for tracking website traffic, e-commerce activity,
customer loyalty, and sales conversion rates; providing
online non-downloadable software for managing, collecting,
monitoring and analyzing web, blog and other online site
traffic, user preferences and links in real time; design and
development services for others of software for managing,
collecting, monitoring and analyzing web, blog and other
online site traffic, user preferences and links;
software-as-a-service (SaaS) services featuring software for
digital media measurement, website audience analysis and
advertising; software-as-a-service (SaaS) in the field of
web analytics to host software that collects, manages,
integrates, analyzes, monitors, and tracks the performance
of websites through web user behavior
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