09
Computer application software for managing, organizing,
displaying, tagging, bookmarking, storing, sharing or
otherwise providing electronic data and information over the
Internet or other communications network in the fields of
enterprise relationship management, customer relationship
management, marketing, business management, demand
monetization, and yield management; mobile application for
the monetization of video content via tags and hyperlinks
allowing the purchase of goods and services appearing in the
video and providing access to information and digital
platforms related to the goods and services; computer
software, namely, downloadable software for advertising
placements, sharing advertising content across social
networks, analysis of social network traffic, direct
navigation traffic monetization, providing advertising and
marketing analysis, mobile branding via mobile, digital,
online, social networks and video platforms; computer
software platforms for advertisers to bid, purchase and
exchange advertisements via auctions; computer software to
enable the transmission of audio and video to mobile
devices; computer software for use in mobile video networks
to provide and support mobile content; computer software for
use in advertising, namely, software for transmitting
electronic advertising to mobile devices
35
Marketing, advertising and promotion services; provision of
market research information; promoting the goods and
services of others via computer and communication networks;
facilitating the trade exchange and sale of services and
products for third parties via computer and communication
networks; providing online marketplaces for sellers of goods
and/or services; search engine optimization for sales
promotion; consulting services in the field of search engine
optimization for sales promotion; web site traffic
optimization; advertising services, namely, placement and
distribution of third party online advertisements via
computer, telecommunications, and broadband networks on
multiple digital platforms and devices; advertising
services, namely, managing the targeting, monetization,
tracking and reporting of online advertisements; matching
buyers of online advertising with sellers of online
advertising; matching buyers of online advertising with
sellers of online advertising for maximizing ad exposure and
generating revenue; promotion and marketing services offered
to sellers or providers of products and services to improve
performance, traffic generation, user experience and
monetization of their online, wireless or mobile services,
namely, data analytic services; business consulting services
relating to operation of online stores or sale platforms for
products or services, namely, performance, traffic
generation, user experience and monetization of their
online, wireless or mobile services; business consulting
services in the field of search engine marketing and the use
of search engine marketing software; consulting services in
the fields of business research in the nature of paid and
natural search management, social advertising, display
advertising, optimization and web analytics, namely, search
engine referral traffic analysis and reporting, tracking web
sites of others to provide details about user click traffic
data or visits to the web site; provision of business data
and intelligence services and business analytics relating to
website or mobile performance, advertising, traffic
generation, user experience or monetization; advertising
consultancy services in the field of web analytics, namely,
search engine referral traffic analysis and reporting,
tracking web sites of others to provide details about user
click traffic data or visits to the web site; advertising
and marketing services; advertising services, namely,
placement and distribution of third party advertisements via
computer, telecommunications, and broadband networks on
multiple platforms and devices; advertising serving
services, namely, managing the serving, targeting,
monetization, tracking and reporting of advertisements;
dissemination of advertising for others via the Internet;
computerized market research services; market analysis and
research services; marketing services, namely, consumer
marketing research; market research services, namely,
automatically surveying website visitors for demographic and
opinion information in order to analyze and report survey
results to website owner; business consultation in the field
of internet-based business development; business consulting
services in the field of computer software development and
monetization; dissemination of advertising for others via a
mobile video network; providing advertising services and
digital advertising services and distribution of advertising
materials; providing advertising services and digital
advertising services and distribution of advertising
materials via the Internet, mobile, video, and other digital
formats; ad serving, namely, placing advertisements, videos,
and advertising content on websites for others using
specialized computer software; digital advertising inventory
management; data optimization in the nature of analysis of
business data relating to advertising performance; providing
advertising services and digital advertising services,
namely, serving, targeting, and tracking of advertising
materials; providing advertising services and digital
advertising services, namely, tracking, reporting, and
billing of advertising expenditures; providing advertising
services and digital advertising services, namely, tracking
and reporting of advertising performance
42
Providing temporary use of online non-downloadable software
development tools for use in analyzing, collecting and
viewing social media and purchasing behavior data; providing
temporary use of non-downloadable computer software for
editing, searching, curating, selecting and moderating
social media and purchasing activities for sponsors;
providing temporary use of online non-downloadable
middleware for providing an interface between software
applications and operating systems; application service
provider featuring application programming interface (API)
software for mobile applications and for creating front end
applications utilizing data and data analytics; providing a
web hosting platform for users to access real-time and
predictive behavior analytics and measurements; data mining
in the fields of audience monetization and revenue
generation; application service provider (ASP) featuring
software for managing, organizing, displaying, tagging,
bookmarking, storing, sharing or otherwise providing
electronic data and information in the fields of enterprise
relationship management, customer relationship management,
marketing, business management, demand monetization, and
yield management; application service provider (ASP)
featuring software for advertisers and publishers to manage
click advertising campaigns within websites, for tracking
and bidding online advertising campaigns within online
advertising space, and being used as a monetization platform
for Internet advertising for others; software as a service
(SAAS) services featuring software for providing content
delivery and viewing, publishing and updating video content,
implementing content management solutions and digital asset
management solutions, managing content delivery, uploading
video for automated transcoding into multiple formats,
thumbnail creation, app development, serving of content, and
providing content monetization solutions; providing online
non-downloadable software, cloud-based software, and
software as a service (SAAS) services, all featuring
algorithms and for strategically managing, optimizing,
targeting, and serving advertisements and advertising
campaigns; providing on-line non-downloadable software for
surveying, profiling, and targeting website visitors;
computer software consulting; computer technology
consultancy; consulting services in the field of providing
online, non-downloadable software and applications; software
as a service, namely, providing non-downloadable computer
software for advertising placements, sharing advertising
content across social networks, analysis of social network
traffic, direct navigation traffic monetization, providing
advertising and marketing analysis, mobile branding via
mobile, digital, online, social networks and video
platforms; platform as a service (PAAS) featuring computer
software platforms for advertisers to bid, purchase and
exchange advertisements via auctions; quality certification
of advertising performance
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