09
Registered computer programs; computer hardware; software;
software plug-ins; interactive software applications,
including for mobile phones; computer software supplied
online; downloadable publications in electronic form; the
aforesaid goods in relation to online marketing including
"search engine optimization" (seo) and to "search engine
advertising" (sea)
35
Publicity; business management; business administration;
administrative services for the setting up and managing
databases; online marketing; providing business organization
and economic advice; business organizational and business
economic research; providing commercial information;
professional commercial-business consultancy; consultancy in
the field of online marketing, in particular in relation to
the optimization of search engines and to advertising via
search engines; optimization of search engines for websites
[sales promotion]; organization of trade fairs and
exhibitions for commercial purposes; compilation of
statistics; marketing; market research and analysis;
administrative management of archive and information files;
development of business organizational and commercial
concepts and strategies in the field of enterprise, to
promote communication with third parties, in the field of
marketing and publicity, and to promote the distribution of
products and services; commercial consultancy to support the
commercialization of products and services; public
relations; all the aforesaid services also via electronic
channels, including the internet; advisory services relating
to the aforesaid services; consultancy in the field of
online marketing, in particular with regard to "search
engine optimization" (seo) and to "search engine
advertising" (sea)
41
Education, training, workshops, courses and training also
via the internet, telecommunication networks or other forms
of data transfer; education in the context of e-learning;
compiling teaching materials [education]; arranging and
conducting of congresses, seminars, lectures and other
educational activities; organization of fairs and
exhibitions for cultural or educational purposes; production
and realisation of television and theater programs;
production and presentation of films and videos; publishing,
editing, lending and providing books, newspapers, magazines
and other publications, whether or not in electronic form
(other than for advertising purposes); writing of
non-publicity texts, also for websites, weblogs and
communities; production of films, shows and television
programmes with interactive entertainment and game concepts;
audiovisual production; music production
42
Consultancy with regard to the design of websites, in
particular in relation to the efficiency of search engines;
website development; creating and maintaining websites; web
design; designing and developing customer-specific web pages
and internet applications; services of designers on
information technologies (IT) in relation to search engine
optimization and to content management systems; computer
programming; software development; updating of software;
consultancy in the field of computers; rental of computer
software; rental of computers, also for data processing;
technological consultancy; creating and maintaining websites
for online social communities and platforms in the field of
online marketing, in particular with regard to "search
engine optimization" (seo) and to "search engine
advertising" (sea); software as a service (SaaS); design of
multimedia software for banners and animations; services of
designers on information technologies (IT) in relation to
multimedia animations and banners; hosting of websites with
multimedia content, videos, animations, games, music, films,
photos, audio material, images and/or text with information
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