09
Computer software and software applications (including
software applications for portable devices such as
smartphones and tablets), for the real time and near real
time extraction of data from websites and databases,
provision of real time and near real time data management
and analysis, data search management and optimisation,
marketing, advertising, user behaviour analytics and
aggregation of user data, content aggregation, social media,
social networking, tracking, auditing and analysing internet
use, personalising content and data, business analytics and
intelligence, reporting and the automating and personalising
of content and data in real time and near real time, content
creation and the display of personalised content to users of
third party websites and software applications; all related
to the provision of a data management platform related to
providing behavioural data
35
Marketing and advertising services; digital marketing
services; data processing and analytics; data management and
analysis, user behaviour analytics, business analytics and
intelligence; online advertising services; provision of
behavioural data to assist businesses increase conversions;
promoting and marketing the goods and services of others via
a website; content data processing, provision of content
data processing technology namely the collection of data for
business analytics and intelligence to identify online
behaviour and personalise information connected to the
provision of a data management platform related to
providing; behavioural data (terms considered too vague by
the International Bureau – Rule 13 (2) (b) of the Common
Regulations); advisory and consultancy services relating to
all of the aforesaid services
42
Technological services, namely, the research, design and
provision of non-downloadable software applications for data
search management and optimisation, marketing, advertising,
user behaviour analytics and aggregation of user data,
content aggregation, social media, social networking,
tracking, auditing and analyzing internet use and
personalising of content and data; provision of customized
online internet data and personalised online content based
on analysis of online user behaviour namely for providing
behavioural data analysis in connection with provision of a
data management platform related to providing behavioural
data; data mining and data analysis services; advisory and
consultancy services for all of the aforesaid services
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