09
Software for use in database management, managing marketing
and advertising, business monitoring, data analytics,
creating, providing and managing incentive award and loyalty
programs; software in the fields of consumer research,
market research, advertising, demographics, ratings, usage,
access behavior; software for providing information,
searchable databases, statistical analysis, producing
notifications and reports, creating and publishing
information, creating and managing marketing and promoting
activity, conducting gaming, polls, and surveys, providing
updates and alerts and notifications; software that gives
users the ability to create customized profiles and pages
featuring user-defined profiles; interactive game software;
software for displaying and sharing a user's location and
finding, locating, and interacting with other users and
places; computer software development tools; computer
software, namely, software development tools for the
creation of mobile internet applications and client
interfaces; computer software for use in customer
relationship management (CRM)
35
On-line advertising and marketing services; providing
business marketing information; marketing the goods and
services of others by means of location-based messaging;
providing advertising content automatically selected and
customized based on the known or estimated geographical
location of an internet, mobile telephone or other wired or
wireless digital network based customer; promoting the sale
of goods and services of others by means of contests and
incentive award programs; marketing services in the field of
restaurants, cafes, and bars; promoting the sale of goods
and services of others; providing incentive award programs
for customers through the issuance and processing of loyalty
coupons, gift cards, gift certificates, rebates, discounts,
special offers, and points (terms too vague in the opinion
of the International Bureau – Rule 13 (2) (b) of the Common
Regulations); business monitoring services, namely, tracking
online usage, location, visits, consumer behavior of others
to provide strategy, insight, marketing, sales, operation,
product design, particularly specializing in the use of
analytic and statistic models for the understanding and
predicting of consumers, businesses, and market trends and
actions; providing consumer information and data to
businesses; providing customer data and information via an
on-line searchable database; providing employee incentive
award programs; providing an on-line trade and commercial
information directory; online retail store services
featuring upgrades, enhancements and premium currency
41
Entertainment services, namely, providing on-line computer
games; entertainment services, namely, contest and incentive
award programs designed to reward program participants who
engage in and play interactive games, contests and
challenges; providing recognition and incentives by the way
of awards to promote interaction with a business by its
customers
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