09
Scientific, nautical, surveying, photographic,
cinematographic, optical, weighing, measuring, signaling,
checking (supervision), life-saving and teaching apparatus
and instruments; apparatus and instruments for conducting,
switching, transforming, accumulating, regulating or
controlling electricity; apparatus for recording or
reproduction of sound, images and data; sound, image and
data carriers, particularly audio tapes, music and video
cassettes, compact discs, phonograph records, digital audio
tapes (DAT), video tapes, floppy discs, all the aforesaid
goods in recorded and unrecorded form, included in this
class; CD-ROM; magnetic data carriers; compact discs; DVDs
(digital versatile discs); digital recording media;
calculating machines; data processing hardware; computers;
optical apparatus and instruments, included in this class,
particularly spectacles; spectacle lenses; spectacle frames;
computer software; video game cartridges; games software for
computers; mobile telecommunication apparatus; application
programs (apps) (downloadable); computer and game programs;
software; computer game software; application software
(apps) (recorded and downloadable) for computers, notebooks,
laptop computers, tablet computers, smartphones and mobile
terminals; downloadable electronic publications; television
apparatus; Internet protocol television apparatus
16
Printed matter, particularly catalogues, booklets, books,
manuals (handbooks), companion books, newspapers,
periodicals and calendars; stationery; artists' materials;
paint brushes; typewriters; office requisites (except
furniture); instructional and teaching material (except
apparatus); paper; cardboard; boxes, signs, bottle
envelopes, index cards and postcards of cardboard and paper;
bookbinding material; plastic materials for packaging,
included in this class; table linen of paper, handkerchiefs
of paper, tissues of paper for removing make-up; bags
(envelopes, pouches) of paper for packaging; tablemats of
paper or cardboard; table napkins of paper; posters;
transfers (decalcomanias), stickers (stationery);
photographs (printed)
35
Marketing (conducting market surveys); market research;
market analysis; business management and organization
consultancy; negotiation of commercial transactions for
third parties; arranging of contracts for others for the
buying and selling of goods; opinion polling; advertising
research; distribution of products for advertising purposes;
sales promotion for third parties; publicity material
rental; advertising, in particular radio, television,
cinema, print, videotext, teletext and Internet advertising;
commercialization of advertising, namely advertising, public
relations services and marketing; telephone order placement
for teleshopping services; publication of advertising
prospectuses; production of advertising films; rental of
advertising films; compilation, systematization and updating
of data in computer databases; business management; business
administration; office functions; arranging contracts for
time-limited access to databases (for others); arranging
subscriptions for telecommunications services, for
time-limited access to databases (for others); advertising,
in particular development of strategies and planning of
campaigns; project and event management, namely planning and
conducting of campaigns, projects and events for advertising
purposes; organization of trade fairs and exhibitions for
commercial or advertising purposes; advertising, in
particular advertising of films on the Internet;
distribution of catalogues and advertising prospectuses;
computerized file management; telephone and/or computerized
order placement for Internet shopping or teleshopping
services; auctioneering, including on the Internet;
advertising agencies; planning and implementation of
presentations and other information offers for advertising
and sales purposes, including on the Internet, on other data
networks, in online services, and by means of multimedia
technologies; organization and conducting of multimedia
shows for advertising purposes; development of advertising
concepts; advertising on electronic online communications
networks; development and creating of advertising concepts;
development, planning and creation of audiovisual
communication concepts for advertising purposes; writing and
publication of publicity texts; planning services for
advertising; publication of printed matter, including in
electronic form, for advertising purposes; rental of
advertising time on communication media; dissemination of
advertising matter; publication of catalogues for
advertising purposes; production of teleshopping programs
36
Finance services; monetary affairs, including issue of a
membership card with credit and payment function; insurance
services; real estate affairs; mergers and acquisitions,
namely financial consultancy with regard to the purchase or
sale of businesses and business investments; investment with
regard to the purchase and sale of business entities,
particularly via digital business models; financial
management; financial sponsorship; financial consultancy;
financial investment services; financial trust management;
banking; financial information services for investors;
arranging the provision of finance (investment brokerage);
arranging of financial investments (capital investment
brokerage); fundraising and financial sponsorship; finance
services for sponsoring businesses and associations
38
Telecommunication services; broadcasting of films,
broadcasting of television, radio, videotext and teletext
programs, particularly broadcasting of commercials;
broadcasting of Internet television programs; broadcasting
of teleshopping programs; collecting and providing news
(news agencies); collecting and providing general
information within the framework of news agencies; sound,
image and data transmission via cable, satellite, computer
(networks), telephone and ISDN lines, as well as any other
transmission media; providing access to information stored
on databases, including on the Internet and in particular
including via interactive computer systems; providing access
to information on the Internet; providing access to on-line
portals; broadcasting of subscription television programs,
in particular in the form of pay-tv and video-on-demand;
technical providing of access to computer games for
retrieval and transmission on the Internet and other online
services; telecommunication services provided via platforms
and portals on the Internet; mobile telephone services,
particularly providing access to applications (apps);
electronic transmission of data, computer software as well
as sound, image or multimedia contents to mobile terminals
via local or global communication networks; leasing access
time to computer databases; providing access to gaming
websites on the Internet
41
Education; providing of training; instruction and tuition;
entertainment; sporting and cultural activities; radio,
Internet and television entertainment; publication of
printed matter (except for advertising purposes), in
particular books, newspapers and periodicals; production of
cinematographic, television, radio, videotext and teletext
programs (other than for advertising purposes); film
production, other than advertising films; videotape
production; services of recording studios and television
studios; rental of musical instruments; production of music;
orchestra services; organization and conducting of sporting
and cultural events; conducting of live entertainment
performances and film festivals; organization of exhibitions
for cultural or educational purposes; arranging and
conducting of concerts; theatre productions; organization of
shows (impresario services); showing and rental of motion
pictures; editorial consultancy services; electronic games
services provided by means of the Internet, including
provision of on-line computer games, included in this class;
publication of periodicals and books in electronic form,
including on the Internet; providing online reviews of
motion pictures; providing online computer games
42
Technical development of software for electronic television
program guides; computer programming; storage of data in
computer databases; updating of database software,
installation and maintenance of database software;
development of computer programs and computer games
(software); computer software design and rental; creation of
webpages, design and updating of homepages and websites;
rental of video and image programs (software); development
of software for processing and distribution of multimedia
contents and development of application software for
delivery of multimedia content; design and development of
computer software and application programs for mobile
computer systems (apps); application service provider (ASP),
namely providing temporary use of computer software for use
via public or private data networks
45
Licensing of industrial property rights and copyrights;
granting of licenses for franchising concepts; licensing of
intellectual property rights; film, television and video
licensing; licensing of computer software (legal services);
copyright management; organization, administration and
exploitation of copyrights and intellectual property rights
for others, through licensing; negotiation, exploitation and
administration of television broadcasting rights, in
particular of rights relating to the broadcasting of events
on television, in particular of sporting events, through
licensing; organization, exploitation and administration of
rights to press, radio, television and film articles for use
on sound and image carriers, through licensing;
organization, exploitation and administration of rights to
articles in newspapers and periodicals, through licensing;
administration, organization and exploitation of
transmission rights, retransmission rights, audiovisual
rights, mechanical rights and other user rights to radio and
television programs and other sound and image productions,
through licensing; organization, administration and granting
of rights to television formats, television content,
television programs, television series, television shows and
television game shows, including screenplays and their
essential design elements, in particular titles, logos, show
concepts, ideas for games, stage scenery, show episodes and
interview techniques, through licensing
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