35
Advice relating to online advertising and online marketing;
advice on the planning, organization and implementation of
online advertising campaigns; advice on economic project
management; preparation of business analyses and statistics;
procurement of contracts concerning the lease and sale of
goods and services for others, namely virtual goods and
virtual currency; procurement of advertising contracts for
third parties; mediation of advertising; direct marketing
for others; advertising and marketing, namely marketing for
advertising space on the Internet; advertising, promotion
and marketing services provided by means of methods of
indirect marketing communications, namely for social media,
search engine marketing, inquiry marketing, Internet
marketing, mobile marketing, blogging and other forms of
passive, sharable or viral communication channels;
advertising, promotion, and marketing services for others in
the form of advertising campaigns on Internet pages, banners
and videos on mobile devices, mobile and web applications
and websites; dissemination of advertising for others via
wireless networks for display on mobile devices; marketing,
promotional and advertising services provided via mobile
telephone connections; services in the field of Internet
advertising related to digital video players over IAB's
[Interactive Advertising Bureau] Video Ad Serving Template
[VAST]; provision of advertising space on electronic media,
namely rental of digital signage systems and digital
advertising systems; business monitoring and consulting
services, namely, tracking websites and applications of
others to provide strategies, insights, marketing, sales,
operation and product design through the use of analytical
and statistical models for the understanding and predicting
of consumer behavior, business and market trends, and
marketing campaigns; advertising optimization services,
namely, optimization of exposure and distribution of
advertisements by means of targeting and revenue
optimization of advertising campaigns and activities; rental
of advertising space on the Internet; consumer strategy
business consulting in the fields of marketing, sale,
operation and product design, namely specialized on the use
of analytical models for the understanding and predicting of
consumer behavior, for behavioral and demographic targeting,
for advertising analysis, and for market trends and
marketing campaigns
38
Electronic order-transmission; providing access to an
electronic marketplace on computer networks; providing
access to online portals on the Internet; providing
discussion forums on the Internet, namely, the providing of
online forums for transmission of messages among computer
users; providing Internet chatrooms; providing access to
Internet websites with online games; providing access to
mobile websites and mobile applications; providing access to
online multimedia content; providing access to web portals
offering information on the procurement of contracts
concerning the lease and sale of virtual goods and services
for others via Internet online games; providing electronic
platforms on the Internet for premiums advertising and
value-exchange advertising; providing on-line facilities for
real-time interaction of online marketplace, namely, for
publishers to receive real-time leads and bidding offers
42
Scientific and technological services and research and
design relating thereto; design and development of computer
hardware and software; installation and maintenance of
software; information technology [IT] consulting and
advisory services; providing on-line non-downloadable
software and game software; providing on-line
non-downloadable software for the optimization of dealer
imprints; providing on-line non-downloadable software online
for participation in online advertising campaigns and online
exchanges with the possibility to make offers in real-time;
electronic storage of data for online and virtual worlds and
social networks; electronic storage of data on usage
history, namely, data about users, events and transactions
during the course of use; temporary electronic storage of
information and data
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