09
Technology and software products for the planning,
purchasing, placement, analysis and optimization of online,
interactive, broadband, mobile and related new media
inventory and content; computer software for use in
connection with providing advertising services over a global
computer network; computer software for providing the
serving of advertisements, analysing the delivery of online
advertising, analysis of website traffic and targeting based
on user behaviour on behalf of others on a global computer
network; computer software for obtaining and analyzing
search data and managing search advertisements for others on
a global computer network; software in the field of
marketing and marketing surveys; telecommunications and
communications apparatus and instruments; electronic
publications (downloadable) provided on-line from computer
databases, the Internet or other electronic networks; data,
text, audio, graphic images or video (downloadable) provided
from computer databases, the internet or other electronic
networks
35
Search engine marketing services; development of marketing
strategies and concepts, namely, developing search engine
advertising strategies and collecting search engine
advertising data to track consumer purchasing behaviour for
analysis and reporting of marketing concepts; search engine
optimization services; business advisory services; business
planning and business strategy services; business
consulting, information, research and analytics services in
connection with the planning, purchasing, placement and
optimization of online, interactive, broadband, mobile and
related new media inventory and content; market research and
market analysis; market support services; statistical
analysis and compilation of data; compiling of information
into databases; management of databases; analysis of
advertising; analysis of delivery on online advertising;
advertising and marketing services provided by means of
indirect methods of marketing communications, including
social media, inquiry marketing, internet marketing, mobile
marketing, blogging and other forms of passive, shareable,
or viral communications channels; information, research,
advisory and consultancy services in relation to all of the
aforementioned services; provision of the aforesaid services
on-line from a computer database or the Internet
42
Design and development of computer software; web site
design; creating, hosting and maintaining web sites;
internet and web site services, namely technical
information, research and analysis services in connection
with the planning, purchasing, placement, analysis and
optimization of online, interactive, broadband, mobile and
related new media inventory and content; internet and web
site services, namely technical consultancy and advisory
services in relation to technology and software products for
the planning, purchasing, placement, analysis and
optimization of online, interactive, broadband, mobile and
related new media inventory and content; consulting services
relating to the use of digital platforms and media in the
field of advertising and marketing; design and development
of databases; computer consultancy services; computer
programming; computer system design and analysis; design and
development of information and communications technology;
providing technical information and advice about computers,
computer software and computer networks; analysis of
technical data; information, research, advisory and
consultancy services in relation to all of the
aforementioned services
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