35
Advisory services relating to marketing, particularly for
the instruments of sales and communication policies;
business management and organization consultancy, in
particular consultancy with regard to corporate identity and
corporate design; dialogue marketing; business organization
consultancy; advertising; business and organizational
consultancy related to new [digital] media, in particular
with regard to e-branding, online advertising, community
building, content management; services relating to the
analysis, evaluation, creation and brand establishment of
trademarks, trade names, domain names and other brands;
online advertising consultancy; advertising consultancy;
consultancy related to development and design of advertising
material and sales documents; public relations; marketing;
consultancy related to the development and design of brands,
names and logos for goods and services as well as of brand
names for national and/or international use for others;
creative management of companies for others; retail services
pertaining to lamps, illuminants, luminaires, candles,
colours, wallpapers, textiles, accessories, articles for
decoration, room fragrances, small pieces of furniture,
furnishings, textile material, carpets, vases, glassware,
chinaware, ceramics, works of art, in particular the sale of
the aforementioned goods; consultancy regarding the
selection and compilation of works of art for third parties'
sales purposes; procurement of contracts for the purchase
and sale of works of art; development of brands, names and
logos for goods and services as well as names of companies
for national and/or international use for others as well as
creative consultancy services related thereto; design of
advertising and sales material and documents
41
Education; training; entertainment; sporting activities;
cultural activities; preparing and delivering lectures on
the topics design, architecture, hospitality design,
consciousness development, luxury goods, interior design,
colours, lighting design, lighting concepts, feeling well in
rooms, and enhancing perception, atmospheric design;
organisation and delivery of workshops in the fields of
design, architecture, hospitality design, consciousness
development, luxury goods, interior design, colours,
lighting design, lighting concepts, feeling well in rooms,
and enhancing perception; composition and presentation of
conference contributions in the fields of design,
architecture, hospitality design, consciousness development,
luxury goods, interior design, colours, lighting design,
lighting concepts, feeling well in rooms, and enhancing
perception, atmospheric design; organisation and delivery of
courses in the fields of design, architecture, hospitality
design, consciousness development, luxury goods, interior
design, colours, lighting design, lighting concepts, feeling
well in rooms, and enhancing perception, atmospheric design;
teaching activities in the fields of architecture, interior
design, hospitality management, boarding schools; coaching
of (start-up) founders and young entrepreneurs; editing and
publication of printed materials (including electronic
formats), except for advertising purposes, in the fields of
design, architecture, hospitality design, consciousness
development, luxury goods, interior design, colours,
lighting design, lighting concepts, feeling well in rooms,
and enhancing perception, atmospheric design; consultancy
regarding the selection and compilation of works of art for
third parties for exhibitions serving cultural purposes
42
Design and creation of websites; styling [industrial
design]; homepage and website design [internet presence,
intranet/extranet]; consultancy regarding the design and
layout of homepages and websites; creating websites for
third parties; architectural services, in particular
conceptual design, construction planning and consulting
services; design and interior decor, in particular colour
consultancy services and consultancy regarding utilisation
and effects of colours and materials in connection with
interior design, including consultancy regarding the
energetic impact of colours; lighting planning
(technological services), development of lighting concepts;
services of a furniture and product designer; product
development and design with regard to furniture and colours;
scientific and technological services and research and
design relating thereto, especially in the fields of
architecture, interior design, feeling well in rooms,
enhancing perception, design, hospitality, luxury goods,
brand design, corporate identity, aesthetics
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