09
Computer software development tools; computer software for
computer system and application development, deployment and
management; computer software, namely, software development
tools for the creation of mobile internet applications and
client interfaces; computer software for use as an
application programming interface (API) to develop other
computer software programs; software development kits (SDKs)
consisting primarily of computer software for developing
other computer software and API software for use in
developing application software and programs for mobile
phones, smartphones, cellular phones, portable computers,
tablet computing devices, personal digital assistants
(PDAs), computing devices, gaming devices, and wireless
handheld digital electronic devices for content delivery;
computer software development tools and application user
interface software development tools, all for allowing the
serving of advertising to content publishers and the
collection of relevant data from publishers and consumers
35
Advertising and marketing services; advertising services,
namely, placement and distribution of third party
advertisements via computer, telecommunications, and
broadband networks on multiple platforms and devices;
advertising serving services, namely, managing the serving,
targeting, monetization, tracking and reporting of
advertisements; placement and distribution of advertisements
across a network of video sites and platforms; dissemination
of advertising for others via the Internet; matching buyers
of advertising with sellers of advertising; business
services, namely, strategically matching buyers of
advertising with sellers of advertising for maximizing ad
exposure and generating revenue; computerized market
research services; market analysis and research services;
marketing services, namely, consumer marketing research;
market research services, namely, automatically surveying
website visitors for demographic and opinion information in
order to analyze and report survey results to website owner;
market research services, namely, automatically selecting
and inviting website visitors to participate in third-party
market and opinion research; search engine optimization
featuring advertisements and advertising campaigns
42
Application service provider (ASP) featuring software for
the placing and dissemination of advertising for others
on-line; application service provider (ASP) featuring
computer software for the dissemination of advertising via
the Internet; providing temporary use of an on-line
non-downloadable software platform for use by advertisers
and audio and video content publishers for managing and
optimizing the serving, targeting, tracking and reporting of
advertisements and advertising campaigns and for maximizing
advertising exposure and revenue; providing online
non-downloadable software, cloud-based software, and
software as a service (SAAS) services, all featuring
algorithms and for strategically managing, optimizing,
targeting, and serving advertisements and advertising
campaigns; providing on-line non-downloadable software for
surveying, profiling, and targeting website visitors;
application service provider (ASP) featuring software for
use in on-line advertising and marketing
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