09
Computer software; computer software for use in the
collection, management and reporting of a wide variety of
information; computer software for the management of
websites, mobile applications, desktop applications and
computer games applications; computer software for designing
and implementing websites, mobile applications, desktop
applications and computer games, and facilitating
consultation services related thereto; computer software for
tracking activity and monitoring performance on the
Internet, websites, mobile applications, desktop
applications and computer games applications; computer
software for website, mobile application, desktop
application and computer game diagnostic analysis; computer
software enabling optimization of website, mobile
application, desktop application and computer game
processes; computer software for optimization and management
of online and mobile marketing, including ad serving,
content personalisation and product recommendation; computer
hardware; computer peripherals; data processing equipment
and computers; computer software for tracking user
engagement with websites, mobile applications, desktop
applications and computer games, to be used to drive
customer insight and product development decisions
35
Market research; business consulting; preparing business
reports electronically relating to customer and partner
behaviour, engagement and profitability; collection,
reporting, analysis and integration of data related to the
use of websites, mobile applications, desktop applications
and computer games and the effectiveness of marketing
campaigns; collection and reporting of data related to use
of web sites, mobile applications, desktop applications and
computer games; computerized database management; marketing
data integration including customer relationship management
data and incentive schemes; business consulting related to
all the foregoing
42
Computer services, namely, consultation services related to
websites and mobile applications; computer, website and
mobile application diagnostic services, namely, management,
gathering and reporting of information regarding website and
mobile application performance and effectiveness; tracking,
analyzing, evaluating and advising others regarding website
and mobile application design, implementation, usability,
functioning, performance, and optimization; monitoring,
managing and optimizing website and mobile application
performance; application service provider (ASP) services in
the fields of web analytics and website diagnostics, mobile
analytics and mobile application diagnostics; application
service provider (ASP) services featuring web analytics and
mobile analytics software; application service provider
(ASP) services featuring software for collecting, managing,
automating, integrating, analyzing, reporting, sharing and
tracking user activity, engagement and profitability and a
wide variety of related data and information; application
service provider (ASP) services featuring software for
tracking web site and mobile application activity and
managing, monitoring, tracking, and optimizing the
performance and effectiveness of websites, mobile
applications and online marketing campaigns; application
service provider (ASP), namely, featuring software for web
site and mobile application diagnostic analysis; application
service provider (ASP) services featuring software for
collecting, managing, integrating, analyzing, monitoring,
and tracking the performance of websites, internet activity
and mobile activity tracking and website activity and
performance monitoring services; optimizing website and
mobile application processes; providing hosted interfaces
featuring user-defined information; technical support
services for the aforementioned software; consulting
services in the fields of web and mobile analytics; computer
programming services; computer software design, engineering
and testing; updating of computer software; hosting software
for others
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