35
Advertising; dissemination of advertisements by all media,
particularly in the form of themed messages focused on human
values; advertising by sponsorship (sponsoring); business
management; business administration; office functions;
promotion of the goods and services of others, by means of
contractual agreements, particularly partnership
(sponsorship) and licensing agreements, affording them with
increased notoriety and/or enhanced image and/or sympathy
derived from the notoriety and/or image resulting from
cultural and sporting events, particularly international
events and/or sympathy generated by the above; promotion of
the goods and services of others by means of what is
referred to as the initial interest factor driving the
public to consider, from among many competitors, goods or
services presented to the public along with signs, emblems
or messages so as to capture its attention; promotion of the
goods and services of others by means of the so-called image
transfer; rental of advertising space of all type and on all
media, whether digital or not; business administration of
the participation of national teams to an international
sports competition, and advertising promotion for the public
and bodies interested in providing support to the aforesaid
teams; computer file management, namely, digital file
management comprising a portfolio of images and video
footage intended for one use under license in traditional
advertising and in behavioral promotion (moral advertising)
41
Educational services; training; entertainment; sporting and
cultural activities, televised sporting and cultural
entertainment; organization of exhibitions for cultural and
educational purposes; organization of competitions and
lotteries; betting and gambling services in connection with
or relating to sports; entertainment services provided
during sporting events or concerning sporting events;
organization of sporting and cultural events and activities;
organization of real or virtual sporting competitions;
operation of sports facilities; rental of audio and video
equipment; production of films other than advertising films;
production of sound and video recordings; presentation and
distribution of films and of sound and video recordings;
rental of films and of sound and video recordings; rental
and/or provision via a computer network of interactive
entertainment and educational products, namely interactive
compact discs, CD-ROMs, computer games; entertainment,
namely presentation of interactive entertainment and
educational products, namely interactive compact discs,
CD-ROMs, computer games; covering televised and broadcast
sporting events; production of television and radio programs
and of videotapes; production of cartoons; production of
cartoons for television; reservation of tickets for sporting
events and shows; timing of sports events; interactive
entertainment; on-line betting services; organization of
games on the Internet; provision of raffle services;
information concerning entertainment or education, provided
on line from a data bank or the Internet; electronic game
services provided by means of the Internet; provision of
electronic publications on line; publication of books,
magazines, texts (other than publicity texts) and
periodicals; publication of books, magazines, texts (other
than publicity texts) and of electronic periodicals on line;
provision of digital music from the Internet; provision of
digital music from MP3 web sites; provision of sporting
results; information services concerning sports and sporting
events; rental of recorded sounds and images; audio
production services; information services concerning
sporting events provided on line from a computer database or
the Internet; editing and publishing services; publication
of statistics regarding sporting results and audience
ratings for sporting competitions
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