35
Advertising; publicity; public relations; business
organisation, business economic and business administration
consultancy; marketing; market prospecting, research and
analysis; commercial interim management; business project
management; business consultancy and services relating to
drawing up of strategic and policy plans, including plans
aimed at maximizing the effectiveness of marketing,
campaigns and/or marketing communications; economic expert
reports; arranging events for commercial, promotional or
advertising purposes; drawing up of statistics; commercial
information; setting up of business organisation plans;
marketing and corporate communications consultancy; business
services in the field of internal and external corporate
communications and marketing communications; drawing up and
implementing of marketing communication plans; arranging and
conducting of marketing promotion strategies; arranging and
conducting of marketing and promotional campaigns; business
project management in the field of marketing communications;
media planning, namely consultancy on advertising media to
reach a particular target group; media strategies namely
determining and advising which type of medium must be used
within the context of marketing; media purchasing, namely
reservation and purchase of planned media for others within
the context of marketing; advertising agencies;
dissemination of advertising matter; preparing mailing
lists; publication of publicity texts; radio advertising and
commercials; television advertising and distribution of
advertising matter on television; publicity services;
measuring the results of marketing campaigns; writing text
and doing layout for advertising purposes; development of
methods for achieving higher returns through marketing;
consultancy and information regarding the aforesaid
services; the aforesaid services also provided via
electronic networks, such as the Internet
36
Financial consultancy for businesses; financial analysis of
marketing campaigns; financial research, also aimed at
optimising investments in marketing; financial consultancy
and information, namely aimed at achieving higher returns
through marketing; financial calculations (including advance
calculations) of the returns on investments in marketing;
consultancy and information regarding the aforesaid
services; the aforesaid services also provided via
electronic networks, such as the Internet
41
Teaching; providing of training; providing of training;
courses; publication of books, periodicals, magazines, press
releases and other printed matter, and digital publications;
arranging of workshops, lectures, seminars and events for
educational and cultural purposes; education, courses and
training assessment; consultancy and information regarding
the aforesaid services; the aforesaid services also provided
via electronic networks, such as the Internet
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