09
Software for operating and optimizing Internet search
engines; software for use in advertising; software for
advertising, in particular for other merchants and services
on the Internet; software for advertising management via the
Internet; software for the administration of advertising on
the Internet; software for collating and evaluating the
behavior of website users, for analysing access to websites
or for web-monitoring
35
Advertising; arranging of advertising; graphic advertising
services; design of advertising concepts, in particular for
implementation via the Internet; Internet advertising, in
particular collating and evaluating the behavior of website
users, analysing access to websites or web-monitoring,
selection of websites for the presentation of optical and/or
acoustic advertisements, design and creating of optical and
acoustic advertisements, selection and registering of search
words for search engines, the input of which into search
engine results in the presentation of optical and/or
acoustic advertisements to users, logging, observing and
evaluating the success of advertisements, in particular the
reaction of users, modification and adaptation of selected
and registered search words, in particular deletion of
search words, modification of search words and addition of
new search words
42
Design and development of computer software, in particular
for operating and optimizing Internet search engines, for
advertising via the Internet, for advertising management via
the Internet, for the administration of advertising on the
Internet, for collating and evaluating the behavior of
website users, for analysing access to websites or for
web-monitoring; providing Internet search engines; EDP
services, namely optimizing Internet search engines for
others, development, designing and implementing of Internet
presences for others
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