1. THE PRIMACY OF JESUS CHRIST AS THE INCARNATE SON OF GOD, THE ALPHA AND OMEGA, THE BEGINNING AND THE END, WHO IS THE LENS FOR ALL LEARNING AND THE LORD OF OUR DAILY LIVES. 2. THE PRIORITY OF SCRIPTURE AS THE INERRANT AND AUTHORITATIVE WRITTEN WORD OF GOD THAT GUIDES US IN ALL MATTERS OF FAITH, LEARNING, AND LIVING. 3. THE PURSUIT OF TRUTH AS AN OBJECTIVE, ATTAINABLE REALITY GROUNDED IN THE PERSON AND EXAMPLE OF JESUS CHRIST AND ANCHORED IN THE BIBLE. 4. THE PRACTICE OF WISDOM AS THE GOAL FOR ALL MEMBERS OF THE UNIVERSITY COMMUNITY, WHO WORK TO PROMOTE HEALING AND WHOLENESS IN A BROKEN CULTURE AND HURTING WORLD.

Die US-Marke 1. THE PRIMACY OF JESUS CHRIST AS THE INCARNATE SON OF GOD, THE ALPHA AND OMEGA, THE BEGINNING AND THE END, WHO IS THE LENS FOR ALL LEARNING AND THE LORD OF OUR DAILY LIVES. 2. THE PRIORITY OF SCRIPTURE AS THE INERRANT AND AUTHORITATIVE WRITTEN WORD OF GOD THAT GUIDES US IN ALL MATTERS OF FAITH, LEARNING, AND LIVING. 3. THE PURSUIT OF TRUTH AS AN OBJECTIVE, ATTAINABLE REALITY GROUNDED IN THE PERSON AND EXAMPLE OF JESUS CHRIST AND ANCHORED IN THE BIBLE. 4. THE PRACTICE OF WISDOM AS THE GOAL FOR ALL MEMBERS OF THE UNIVERSITY COMMUNITY, WHO WORK TO PROMOTE HEALING AND WHOLENESS IN A BROKEN CULTURE AND HURTING WORLD. wurde als Wortmarke am 18.02.2013 beim Amerikanischen Patent- und Markenamt angemeldet. Der aktuelle Status der Marke ist "ABANDONED - NO STATEMENT OF USE FILED".