9
Computer software for developing in-game advertising platforms and incentive and award programs; application programming interface (API) software for use in developing in-game advertising platforms and incentive and award programs; downloadable computer software for delivering targeted and sponsored third-party advertising; downloadable computer software that allows users to select advertisers or advertising categories for in-game sponsors, awards, acknowledgments, incentives, leader board displays; ad server, namely, a computer server for storing advertisements and delivering advertisements via mobile phones and electronic devices
35
Placing advertisements for others; dissemination of advertisements; advertisement via mobile phone networks; promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with computer games and electronic entertainment media
42
Providing temporary use of non-downloadable computer software for developing in-game advertising platforms and incentive and award programs; application service provider featuring application programming interface (API) software for use in developing in-game advertising platforms and incentive and award programs; providing temporary use of non-downloadable computer software for delivering targeted and sponsored third-party advertising; providing temporary use of non-downloadable computer software that allows users to select advertisers or advertising categories for in-game sponsors, awards, acknowledgments, incentives, leader board displays
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