09
Computer software for use in the collection, management,
analysis and reporting of a wide variety of information and
data relating to online consumer behaviour; computer
software for the collection, management and reporting of
data related to the way that users engage and interact with
websites, mobile applications, desktop applications,
computer games and marketing campaigns; computer software
for the management of websites, mobile applications, desktop
applications and computer games applications; computer
software for designing and implementing websites, mobile
applications, desktop applications and computer games, and
facilitating consultation services related thereto; computer
software for tracking activity and monitoring performance on
the Internet, websites, mobile applications, desktop
applications and computer games applications; computer
software for tracking activity and monitoring performance,
behaviour and actions of consumers on the Internet,
websites, mobile applications, desktop applications and
computer games applications; computer software for website,
mobile application, desktop application and computer game
diagnostic analysis; computer software enabling optimization
of website, mobile application, desktop application and
computer game processes; computer software for optimization
and management of online and mobile marketing, including ad
serving, content personalisation and product recommendation;
computer software for tracking user engagement with
websites, mobile applications, desktop applications and
computer games, to be used to drive customer insight and
product development decisions; computer programs in machine
readable form for use in database management and data
analytics relating to online consumer behaviour; computer
software for use as an application programming interface
(API); computer software for data mining, data query, and
data analysis in relation to online consumer behaviour;
computer software for analysing, processing, tracking and
monitoring online consumer behaviour
35
Providing analytics of consumer behaviour data related to
the way users engage and interact with websites, mobile
applications, desktop applications, computer games and
marketing campaigns; preparing business reports
electronically relating to customer and partner behaviour,
engagement and profitability; collecting, and analysing
marketing data from users of websites, mobile applications,
desktop applications, computer games and marketing campaigns
for business purposes; collection and reporting of market
research data related to the way users engage and interact
with websites, mobile applications, desktop applications and
computer games and marketing campaigns
42
Computer, website and mobile application diagnostic
services, namely, management, gathering and reporting of
information regarding website and mobile application
performance and effectiveness; tracking, analysing,
evaluating and advising others regarding website and mobile
application design, implementation, usability, functioning,
performance, and optimization; monitoring, managing and
optimizing website and mobile application performance;
application service provider (ASP) services in the fields of
web analytics and website diagnostics, mobile analytics and
mobile application diagnostics; application service provider
(ASP) services featuring web analytics and mobile analytics
software; application service provider (ASP) services
featuring software for collecting, managing, automating,
integrating, analysing, reporting, sharing and tracking user
activity, engagement and profitability and a wide variety of
related data and information; application service provider
(ASP) services featuring software for tracking web site and
mobile application activity and managing, monitoring,
tracking, and optimizing the performance and effectiveness
of websites, mobile applications and online marketing
campaigns; application service provider (ASP), namely,
featuring software for web site and mobile application
diagnostic analysis; application service provider (ASP)
services featuring software for collecting, managing,
integrating, analysing, monitoring, and tracking the
performance of websites, internet activity and mobile
activity tracking and website activity and performance
monitoring services; optimizing website and mobile
application processes; providing hosted interfaces featuring
user-defined information; software as a service (SAAS)
services featuring software for data processing, namely,
data management, data integration, data consolidation, data
curation, data preparation, data transformation, data
extraction, data migration, data loading, and data quality;
software as a service (SAAS) services featuring software for
data analysis, recommendation and decision support based on
data analysis and compilation, data mining, knowledge
management and research, business process and data
optimization, automation of predictive analytic processes,
advertising optimization and personalization, business
intelligence information gathering and analysis, forecasting
and reporting of possible predictive outcomes, application
of company and market data and data analytics; software as a
service (SAAS) services featuring analytics software used to
report and measure what customers do with applications used
on web and mobile sites; software as a service (SAAS)
services featuring software for use in the collection,
management, analysis and reporting of a wide variety of
information and data relating to online consumer behaviour;
software as a service (SAAS) services featuring software for
tracking activity and monitoring performance, behaviour and
actions of consumers on the Internet, websites, mobile
applications, desktop applications and computer games
applications; software as a service (SAAS) services
featuring software for analysing, processing, tracking and
monitoring online consumer behaviour