09
Software for optimizing marketing operations, namely,
software modules for all areas of marketing, namely, digital
asset management, budgeting, marketing planning including
resource capacity and marketing implementation and approval
workflows; computer software platform for use in optimizing
marketing processes; downloadable software to be used in the
field of marketing, advertising, branding, consulting,
business management, promotions, digital asset management,
financial management of marketing and advertising campaigns,
and work and resource management services; downloadable
marketing performance management software including
attribution models, namely, solutions for marketing
planning, budgeting, and analytics focused on businesses;
downloadable marketing performance management software for
use by marketing organizations or agencies and businesses to
plan, budget and analyze the allocation and performance of
marketing investments, content and resources
35
Business consulting services relating to the integration of
the areas of business process technology change management;
business management services including in the fields of
marketing, marketing operations, change management, digital
asset management, finance and budget management, and
formulation of best practices for software as a service
(SaaS) businesses; consulting services in the fields of
marketing, marketing operations, change management, digital
asset management, finance and budget management, and
formulation of best practices for software as a service
(SaaS) businesses; business consulting services relating to
the integration of the areas of business process technology,
organizational learning, change management, and operational
effectiveness; marketing plan development; business
consulting services including in the fields of marketing,
marketing operations, change management, digital asset
management, finance and budget management, and formulation
of best practices for software as a service (SaaS)
businesses
36
Business financial management services related to the
management of marketing and advertisement campaigns,
including marketing planning, budgeting, content and work
management and analytics; financial and budget management
services provided to businesses in connection with marketing
and advertisement campaigns, including marketing planning
and analytics
41
Training services to teach new customers to use software as
a service (SaaS); educational services in the fields of in
the fields of marketing, marketing operations, change
management, digital asset management, content and work
management, finance and budget management, and formulation
of best practices for software as a service (SaaS)
businesses; arranging and conducting of training and
educational seminars in the fields of marketing, marketing
operations, change management, digital asset management,
content and work management, finance and budget management,
and formulation of best practices for software as a service
(SaaS) businesses; business training
42
Installation, updating, design, rent, maintenance and
programming of software; business-to-business Platform as a
Service (PAAS) featuring marketing performance management
software, namely, solutions for marketing planning,
budgeting, content and work management, and analytics
focused on businesses; Software as a service (SAAS)
services, namely, marketing performance management software
for use by marketing organizations and businesses to plan,
budget and analyze the allocation and performance of
marketing investments, resources and content; consulting in
the field of software as a service (SaaS); consulting in the
field of configuration management for software as a services
(SaaS); Software deployment services for software as a
service (SaaS) applications; consulting in the field of
configuration management for computer software; consulting
in the field of software deployment; information technology
consulting in the field of marketing systems; technical
support services, namely, troubleshooting of computer
software problems in the field of software as a service
(SaaS); IT integration services and development of software
for software as a service (SaaS) applications; assessment of
technology requirements and developing recommendations for
the computer software and systems needed to meet those
requirements in the field of software as a services (SaaS);
design and development of custom software used to integrate
other software and computer systems with software as a
service (SaaS) applications; technology advisory services;
advisory services relating to computer software and
marketing best practices; development and implementation of
software, hardware and technology solutions for businesses
in connection with advertising and marketing campaigns and
or programs; developing software solutions for others;
Application service provider, namely, hosting, managing,
developing, analyzing, and maintaining applications,
software, and web sites, of others in the fields of
advertising and marketing