09
Computer software; computer software for use in the
collection, management and reporting of a wide variety of
information; computer software for the management of
websites, mobile applications, desktop applications and
computer games applications; computer software for designing
and implementing websites, mobile applications, desktop
applications and computer games, and facilitating
consultation services related thereto; computer software for
tracking activity and monitoring performance on the
Internet, websites, mobile applications, desktop
applications and computer games applications; computer
software for website, mobile application, desktop
application and computer game diagnostic analysis; computer
software enabling optimization of website, mobile
application, desktop application and computer game
processes; computer software for optimization and management
of online and mobile marketing, including ad serving,
content personalisation and product recommendation; computer
hardware; computer peripherals; data processing equipment
and computers; computer software for tracking user
engagement with websites, mobile applications, desktop
applications and computer games, to be used to drive
customer insight and product development decisions
35
Market research; business consulting; preparing business
reports electronically relating to customer and partner
behaviour, engagement and profitability; collection,
reporting, analysis and integration of data related to the
use of websites, mobile applications, desktop applications
and computer games and the effectiveness of marketing
campaigns; collection and reporting of data related to use
of web sites, mobile applications, desktop applications and
computer games; computerized database management; marketing
data integration including customer relationship management
data and incentive schemes; business and website consulting
related to all the foregoing
42
Computer services, namely, consultation services related to
websites and mobile application data management; computer,
website and mobile application diagnostic services, namely,
management, gathering and reporting of information regarding
website and mobile application performance and
effectiveness; tracking, analyzing, evaluating and advising
others regarding website and mobile application design,
implementation, usability, functioning, performance, and
optimization; monitoring, managing and optimizing website
and mobile application performance; application service
provider (ASP) services in the fields of web analytics and
website diagnostics, mobile analytics and mobile application
diagnostics; application service provider (ASP) services
featuring web analytics and mobile analytics software;
application service provider (ASP) services featuring
software for collecting, managing, automating, integrating,
analyzing, reporting, sharing and tracking user activity,
engagement and profitability and a wide variety of related
data and information; application service provider (ASP)
services featuring software for tracking web site and mobile
application activity and managing, monitoring, tracking, and
optimizing the performance and effectiveness of websites,
mobile applications and online marketing campaigns;
application service provider (ASP), namely, featuring
software for web site and mobile application diagnostic
analysis; application service provider (ASP) services
featuring software for collecting, managing, integrating,
analyzing, monitoring, and tracking the performance of
websites, internet activity and mobile activity tracking and
website activity and performance monitoring services;
optimizing website and mobile application processes;
providing hosted interfaces featuring user-defined
information; technical support services for the
aforementioned software; consulting services in the fields
of web and mobile analytics; computer programming services;
computer software design, engineering and testing; updating
of computer software; hosting software for others