09
Scientific, nautical, surveying, photographic,
cinematographic, optical, weighing, measuring, signalling,
checking (supervision), life-saving and teaching apparatus
and instruments; apparatus and instruments for conducting,
switching, transforming, accumulating, regulating and
controlling electricity; apparatus for recording and
reproduction of sound, images and data; sound, image and
data carriers, particularly audio tapes, music and
videocassettes, compact discs, phonograph records, digital
audiotapes (DAT), video tapes, floppy discs, CD-ROMs, all
the aforesaid goods in recorded and unrecorded form,
included in this class; magnetic data carriers, compact
discs, DVDs (digital versatile discs) and other digital
recording media; calculating machines, data processing
hardware and computers; optical apparatus and instruments,
included in this class, particularly spectacles; spectacle
lenses; spectacle frames; computer software; video game
cartridges; games software for computers; mobile
telecommunication apparatus; application programs (apps)
(downloadable); computer and game programs, software,
computer game software; application software (apps)
(recorded and downloadable) for computers, notebooks, laptop
computers, tablet computers, smartphones and mobile
terminals; downloadable electronic publications; television
apparatus; Internet protocol television apparatus; software
for blogs; software for virtual social networks
16
Printed matter, particularly catalogues, booklets, books,
manuals (handbooks), DIY-books, companion books, newspapers,
periodicals and calendars; stationery; artists' materials;
paint brushes; typewriters and office requisites (except
furniture); instructional and teaching material (except
apparatus); paper, cardboard; boxes, signs, bottle
envelopes, index cards and postcards of cardboard and paper;
posters; transfers (decalcomanias); stickers (stationery);
photographs (printed)
35
Marketing (conducting market surveys), market research,
market analysis; business management and organization
consultancy; negotiation of commercial transactions for
third parties; arranging of contracts for others for the
buying and selling of goods; opinion polling; advertising
research; distribution of products for advertising purposes;
sales promotion for third parties; publicity material
rental; advertising, in particular radio, television,
cinema, print, videotext, teletext and Internet advertising;
commercialization of advertising, namely advertising, public
relations services and marketing; telephone order placement
for teleshopping services; publication of advertising
prospectuses; production of advertising films; rental of
advertising films; compilation, systematization and updating
of data in computer databases; business management; business
administration; office functions; arranging contracts, for
others, for the providing of services, namely in the form of
providing time-limited access to databases (for others);
advertising, in particular development of strategies and
planning of campaigns; project and event management, namely
planning and conducting of campaigns, projects and events
for advertising purposes; organization of trade fairs and
exhibitions for commercial or advertising purposes;
advertising, in particular advertising of films on the
Internet and proprietary online services; distribution of
catalogues and advertising prospectuses; computerized file
management; telephone and/or computerized order placement
for Internet shopping or teleshopping services;
auctioneering, including on the Internet; advertising
agencies; planning and implementation of presentations and
other information offers for advertising and sales purposes,
including on the Internet, on other data networks, in online
services, and by means of multimedia technologies;
organization and conducting of multimedia shows for
advertising purposes; development of advertising concepts;
advertising on electronic online communications networks;
development and creating of advertising concepts;
development, planning and creation of audiovisual
communication concepts for advertising purposes; writing and
publication of publicity texts; planning services for
advertising; publication of printed matter, including in
electronic form, for advertising purposes; rental of
advertising time on communication media; dissemination of
advertising matter; publication of catalogues for
advertising purposes; production of teleshopping programs;
creation and placement of advertisements; providing and
rental of advertising space; video film production for
advertising purposes; sponsorship for sales promotion;
advertising and marketing services provided via social
media; providing marketing consulting in the field of social
media; business information in the field of social media;
advertising and marketing services provided via blogs;
services of advertising agencies, namely of social media
advertising agencies; trend monitoring and trend analysis
for advertising purposes; viral marketing; marketing agency
services; promotional services, namely arranging the
bringing together of public persons, including social media
influencers capable of influencing users of social media
platforms, businesses and/or corporate brands; influencer
marketing; content marketing; conducting marketing
campaigns; planning of marketing strategies; advertising of
brands or businesses with the aid of public persons,
including social media influencers capable of influencing
users of social media platforms; advice relating to
marketing and marketing management; advisory services
relating to promotional activities; business management
consultancy; consultancy relating to business organisation;
administration of customer loyalty programs; customer
relationship management; organisational consultancy
regarding customer loyalty programs; services relating to
the field of customer loyalty for business, promotional
and/or advertising purposes
38
Telecommunication services; broadcasting of films,
broadcasting of television, radio, videotext and teletext
programs, particularly broadcasting of commercials;
broadcasting of Internet television programs; broadcasting
of teleshopping programs; collecting and providing news
(news agencies); collecting and providing general
information within the framework of news agencies; sound,
image and data transmission via cable, satellite, computer
(networks), telephone and ISDN lines, as well as any other
transmission media; providing access to information stored
on databases, including on the Internet and in particular
including via interactive computer systems; providing access
to information on the Internet; providing access to on-line
portals; message sending; electronic messaging; interactive
teletext services; broadcasting of subscription television
programs, in particular in the form of pay-TV and
video-on-demand; technical providing of access to computer
games for retrieval and transmission on the Internet and
other online services; telecommunication services provided
via platforms and portals on the Internet; mobile telephone
services, particularly providing access to applications
(apps); electronic transmission of data, computer software
as well as sound, image or multimedia contents to mobile
terminals via local or global communication networks;
leasing access time to computer databases; providing access
to gaming websites on the Internet; transmission of
podcasts; communication by online blogs; telecommunication
services via digital networks; video transmission via
digital networks; transmission of videos, films, podcasts,
audio formats, images, texts, photographs, games as well as
contents, audio contents and information created by users
via the Internet; providing access to the Internet for
social networks; broadcasting of video clips and video
recordings; providing access to online portals, chatrooms,
chat lines and forums on the Internet as well as access to
the Internet for social networks; providing access to
websites with video clips and gaming offers on the Internet
41
Arranging and conducting of colloquiums, seminars,
workshops, conferences, congresses and symposiums; coaching,
particularly arranging and/or conducting of training
programs, training and further training consultancy;
providing of training and further training for human
resources development; creating multimedia presentations for
entertainment and educational purposes; electronic desktop
publishing; education, providing of training, instruction
and tuition, entertainment, sporting and cultural
activities; radio, Internet and television entertainment;
publication of printed matter (except for advertising
purposes), in particular books, newspapers and periodicals;
production of cinematographic, television, radio, videotext
and teletext programs (other than for advertising purposes);
film production, other than advertising films; videotape
production; services of recording studios and television
studios; rental of musical instruments; production of music;
orchestra services; organization and conducting of sporting
and cultural events; conducting of live entertainment
performances and film festivals; organization of exhibitions
for cultural or educational purposes; arranging and
conducting of concerts; theatre productions; organization of
shows (impresario services); showing and rental of motion
pictures; editorial support of websites; writing of texts
(except publicity texts) for broadcasting by means of
teletext services; electronic games services provided by
means of the Internet, including provision of on-line
computer games and video games, included in this class;
publication of periodicals and books in electronic form
(other than for advertising purposes), including on the
Internet; providing online reviews of motion pictures;
conducting online games; entertainment services via
podcasts; online entertainment services; writing of texts
for blogs; production of programs, videos or podcasts for
dissemination via the Internet (entertainment); interactive
entertainment for use with mobile phones; production and
provision of video clips via mobile and computer networks
for entertainment and/or educational purposes
42
Technical development of software for electronic television
program guides; computer programming; storage of data in
computer databases; updating of database software;
installation and maintenance of database software;
development of computer programs and computer games
(software); computer software design and rental; creation of
webpages, design and updating of homepages and websites;
rental of video and image programs (software); development
of software for processing and distribution of multimedia
contents and development of application software for
delivery of multimedia content; design and development of
computer software and application programs for mobile
computer systems (apps); application service provider (ASP),
namely providing temporary use of computer software for use
via public or private data networks; design and maintenance
of software for blogs; hosting of digital contents, namely
online diaries and blogs; computer services, namely hosting
of online web facilities for third parties for arranging and
conducting online meetings and interactive online
discussions; hosting of websites technically enabling online
users to create personal profiles with information for
social networks and for transmission and exchange of such
information between various websites; providing temporary
use of non-downloadable software applications for social
networks, for creating virtual communities and for
transmission of sound, video, photographic images, texts,
graphics and data; computer services in the form of creating
customized web pages featuring user-defined or specified
information, personal profiles, sound, video, photographic
images, text, graphics and data; hosting of online databases
for searching and/or downloading information for analysing
and organizing marketing and/or advertising campaigns with
public persons, including social media influencers capable
of influencing users of social media platforms
45
Licensing of industrial property rights and copyrights;
granting of licenses for franchising concepts; licensing of
intellectual property rights; film, television and video
licensing; licensing of computer software (legal services);
copyright management; legal administration and exploitation
of copyrights and intellectual property rights for others,
through licensing; legal administration and exploitation of
television broadcasting rights, in particular of rights
relating to the broadcasting of events on television, in
particular of sporting events, through licensing; legal
administration and exploitation of rights to press, radio,
television and film articles for use on sound and image
carriers, through licensing; legal administration and
exploitation of rights to articles in newspapers and
periodicals, through licensing; legal administration and
exploitation of transmission rights, retransmission rights,
audiovisual rights, mechanical rights and other user rights
to radio and television programs and other sound and image
productions, through licensing; legal administration and
granting of rights to television formats, television
content, television programs, television series, television
shows and television game shows, including screenplays and
their essential design elements, in particular titles,
logos, show concepts, ideas for games, stage scenery, show
episodes and interview techniques, through licensing