35
Advertising and marketing the products and services of
others via email, global and local computer networks and via
mobile electronic devices; managing and tracking credit
card, debit card, gift card, pre-paid card, deferred payment
card, cash and other forms of payment transactions for
business purposes; providing merchant information and
information regarding the products and services of others
via an online searchable database operating on-line
marketplaces for sellers and buyers of goods and/or
services; providing an online marketplace for buyers and
sellers of goods and services; drawing up statements of
account; advertising and promoting the products and services
of others through specialty offers and promotions;
advertising and promoting the products and services of
others by making recommendations to consumers regarding the
products and services of others that might best meet their
needs based on the consumer's past buying or shopping
behavior; advertising services, namely, promoting the gift
cards, prepaid cards, gift certificates, rewards, coupons,
discounts and special offers of others; providing
promotional information, namely alerts and notifications
regarding the products and services of others, rewards,
coupons, discounts, offers and unique purchasing
opportunities; promotional services, namely, promoting the
goods of others by providing gift cards, prepaid cards, gift
certificates, rewards, coupons, discounts and special
offers; operating and managing customer relations and
loyalty programs; providing incentive award programs through
the issuance and processing of loyalty coupons for frequent
use of participating businesses; providing incentive award
programs for customers through issuance and processing of
loyalty points for on-line purchase of a company's goods or
services; business management relating to business
optimization; business information management, namely,
electronic reporting of business information, business
analytics, namely, information and analytics regarding the
sale of products and services of others, and regarding the
authenticating, processing and management of mobile
payments; preparing reports for others regarding the sale of
products and services of others; business information
management, namely, electronic reporting of business
analytics relating to payment processing, authentication and
tracking; compilation and provision of business directories;
providing online business directories featuring the
businesses, products and services of others; advertising and
directory services, namely, promoting the services of others
by providing a web page featuring links to the websites of
others; providing marketing information, namely ratings,
reviews, recommendations and suggestions on products and
services for commercial purposes via a web site; promoting
the goods and services of others through search engine
referral traffic analysis and reporting; shopping
facilitation services, namely, providing an online
comparison-shopping search engine for obtaining purchasing
information; e-commerce services; administrative processing
of purchase orders; inventory management; electronic
processing of orders for others; administrative processing
of purchase orders; services for third party merchants and
businesses for enabling and facilitating business
operations, namely, provisioning business services, employee
management services, payroll administration, management and
processing services, appointment scheduling services, and
documentation services, namely, documenting business
transactions, mobile and electronic payments and payment
transactions; business assistance services for merchants and
businesses in providing e-commerce services; preparation of
marketing and business reports for others regarding the
performance of businesses currently, over time and by
location; financial statement preparation and analysis for
businesses
42
Providing temporary use of on-line non-downloadable computer
software for payment processing, authentication, management
and tracking; providing temporary use of on-line
non-downloadable computer software for businesses, namely,
software for use in enabling, facilitating, operating, and
managing customer relations and loyalty programs; providing
temporary use of online non-downloadable software for use in
collecting, storing, analyzing, and providing data and
information regarding electronic payment transactions;
providing temporary use of online non-downloadable software
for enabling individuals and businesses to create web
presences, namely, online demographic business profiles,
that summarize purchasing history, preferences, payment
history and methods, and other information regarding online
and mobile commercial transactions; providing temporary use
of on-line non-downloadable computer software for business
optimization, planning and administration; constructing an
Internet platform that enables users to create shopping
lists, and back-order items for future delivery; providing
temporary use of on-line non-downloadable computer software
for making reservations and bookings for entertainment,
sporting and cultural events, for accommodations, meals, spa
appointments and for other personal care appointments;
computer services, namely, creating an on-line community for
registered users to participate in discussions, share
ratings, reviews, recommendations, suggestions, favorites
and product and service purchase history, get feedback from
their peers, form virtual communities, and engage in social
networking regarding the products and services of others;
mapping services; providing temporary use of online,
non-downloadable software for third party merchants and
businesses for enabling and facilitating business
operations, namely, provisioning business services, employee
management services, payroll administration, management and
processing services, appointment scheduling services, and
documentation and security services; providing temporary use
of online, non-downloadable software that provides a
dashboard of information, data and tools for evaluating the
operation of a business and employees, for creating and
analyzing sales and revenue forecasts and results, and for
providing reports regarding the same, for inventory
management, and for enhancing communications between such
businesses and their employees and customers; providing
temporary use of online, non-downloadable software for
facilitating the provision of e-commerce services to others
45
Security services for third party merchants and businesses
for enabling and facilitating business operations, namely,
fraud detection services in the field of online and mobile
payments, electronic monitoring, detecting and reporting on
suspicious and abnormal patterns of point of sale activity
indicating theft, fraud or other criminal activity;
providing fraud detection services for electronic funds
transfer, credit, debit and electronic funds transactions