09
Software and software platforms for advertisers, advertising
agencies and media consultants; software and software
platforms for automating and optimizing the creation of
advertising campaigns; software and software platforms for
planning, designing, executing, monitoring and managing
media investment processes; software and software platforms
for the management of media investment portfolios; software
for Digital Marketing Automation of ecosystems in enterprise
resource planning (ERP); software for workflow management,
in particular for the automation of workflow and enterprise
resource planning (ERP) in the field of advertising; work
flow software and computer software platforms for planning
and automating the creation and management of data related
to digital media investments; software for analyzing,
advising and optimizing the investment strategies in
real-time digital media; data processing programs and
database management software, in particular for advertisers,
advertising agencies and media consultants; software and
software platforms that enable and facilitate collaboration
of advertisers with advertising agencies, media consultants
and other vendors in the field of advertising and digital
media; software for creating advertising campaigns on
advertising servers; software and software platforms with
learning algorithms for machines and artificial intelligence
skills for supporting recommendations and prediction models;
software and computer software platforms for marketing
automation, in particular using artificial intelligence and
algorithms for machine learning
42
Software-service [SaaS] and computer platform as a service
[PaaS], in particular for advertisers and advertising
agencies and media consultants; software-service [SaaS] and
computer platform as a service [PaaS] for automating and
optimizing the creation of advertising campaigns and for
planning, designing, executing, monitoring and managing
media investment processes; software-service [SaaS] and
computer platform as a service [PaaS] for managing media
investment portfolios; provision and hosting of platforms
on the Internet for marketing automation, workflow
management, automation of media management workflows and
enterprise resource planning (ERP) in the field of
advertising; temporary use of online non-downloadable
software for automated data management related to
investments in digital media; temporary use of online
non-downloadable software for creating, analyzing, advising
and optimizing the investment strategies in real-time
digital media; configurable and customized software as a
service (SaaS) and platform as a service (PaaS) for use in
the field of advertising and digital media; design and
development of software for advertisers, advertising
agencies and media consultants; design and development of
software for planning, design, execution, control and
management of media investment processes; design and
development of software for importing and managing data;
programming of software for Internet platforms in the field
of advertising and digital media
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