35
Advertising; business administration; business management;
office functions; business consultancy and advisory
services; business auditing; evaluation of personnel
requirements; professional business analysis, research and
information; arranging of business contacts; business
assistance; negotiation and conclusion of commercial
transactions for third parties; procurement of contracts for
the purchase and sale of goods; procurement services for
others; conducting of business appraisals; evaluation of
business opportunities; business appraisals; advice relating
to the sale of businesses; advice relating to the sale of
businesses; business process management consultancy;
consultancy with regard to production planning and inventory
control; professional business project management; office
administration services for the optimisation of office
organisation and operations; price analysis services;
consultancy services relating to business operations;
website optimisation; accountancy, book keeping and business
auditing; personnel recruitment; personnel recruitment;
personnel management; placement of staff; personnel
recruitment; personnel resources management; human resources
management and recruitment services; cost accounting; public
relations; presentation of companies on the internet and
other media; business intermediary services relating to the
matching of potential private investors with entrepreneurs
needing founding; preparing business reports; publicity and
marketing agency services; planning and placement of
advertising, for others, including procurement of media
space therefor; arranging of advertising contracts and
public relations contracts with the media; organization of
promotional campaigns and related consultancy services;
loyalty, incentive and bonus program services; development
of advertising and marketing concepts; administration of
consumer loyalty schemes; customer loyalty services for
commercial, promotional and/or advertising purposes; sales
promotion; arranging advertising events; merchandising;
brand marketing; content marketing; interactive marketing;
social marketing; trademarketing services; mobile marketing;
promoting the goods and services of others via computer and
communication networks; preparation of audio and/or visual
displays for businesses; marketing assistance; provision of
marketing reports; planning, development and implementation
of marketing strategies, including for others; providing
marketing consulting in the field of social media; search
engine marketing services; computerised data processing;
advisory services relating to promotional activities;
consultancy regarding public relations communication
strategy; consultancy with regard to corporate image and
corporate identity; business assistance relating to
corporate identity; business consultancy in relation to
corporate social responsibility; development of
communications campaigns and strategies in the field of
public relations; market analysis; research and information
services relating to business, advertising and marketing;
compilation of market statistics, statistical analysis and
compilation; professional business analysis methods for
creating communications concepts; consultancy in the field
of business management and organisation; consultancy in the
field of public relations; sponsorship search; sponsorship
search consultancy services; promotion of goods and services
through sponsorship; providing of information and
consultancy in relation to e-commerce; consumer research and
marketing studies; market research services regarding the
customers' responses to marketing stimuli [neuromarketing];
opinion polling; planning, optimisation and control of local
and regional advertising campaigns in the context of
national media planning, geomarketing, branch marketing,
advertising mail and geotargeting; analysis of information
relating to consumer opinions and behaviour collected in the
context of marketing and advertising studies; statistical
evaluations of marketing data; advertising and marketing
consultancy in relation to distribution channel strategies;
production of corporate and image films; services in
connection with point of sale advertising; brand creation
services; brand evaluation services; brand positioning
services; brand testing; brand strategy services;
professional business consultancy in the field of brand
communications; marketing for and organisation of
advertising events; event marketing; consultancy in relation
to marketing, design and management of events for
commercial, sales promotion and advertising purposes;
providing of commercial and sales promotion information,
including online from a computer database or the internet;
compilation and systemisation of data and information into
computer databases; computerised updating and maintenance of
data in computer databases; recording, evaluation,
processing, management and maintenance of data in databases,
including computerised; real estate marketing analysis;
development of advertising and marketing concepts and
advertising and marketing for real estate; business project
management, in particular process and project management in
the field of private equity, and mergers and acquisitions;
consultancy in relation to product marketing; providing of
marketing-oriented product information and reasoning;
benchmarking services for business management purposes; bill
presentment services [billing services]
36
Financial affairs; insurance; real estate affairs; financial
assessment of company credit; financial risk assessment
services; financial consultancy relating to tax; financing
and funding services; credit leasing; financial advice and
consultancy services; currency trading; financial analysis
of investments; investment calculation; profitability
calculation; financial calculation for others, namely,
budget calculation; preparation of liquidity forecasts;
financial sponsorship; self-promotion of external funds
(fundraising); tax and financial consultancy for optimising
credit portfolios; reorganisation management, namely
financial consultancy for businesses in relation to
insolvency or accountability; financial reporting; mergers
and acquisitions, namely financial consultancy with regard
to the purchase or sale of businesses and business
investments; real estate management, and brokerage, rental
and leasing of real estate (facility management); real
estate agency; financial project management services, in
particular process and project management in the field of
private equity, and mergers and acquisitions; consultancy,
preparation and consultative support in relation to
conducting audits in the field of financial market
regulation
41
Education; providing of training; training and further
training consultancy and education consultancy; publication
and issuing of printed matter, also on the internet;
arranging and conducting of seminars, workshops (providing
of training) and colloquiums; arranging and conducting of
congresses, conferences and lecture events; arranging and
conducting of further training events, including by means of
e-learning; coaching; providing educational content via the
internet and intranets; editing websites and intranet sites,
namely editing texts for publication on the internet and on
intranets; arranging of marketing-oriented product
information and reasoning (further training)
42
Scientific and technological services and research and
design relating thereto; industrial analysis and research;
studies (technical project-); consultancy, surveying,
research, testing and monitoring in the field of technology;
issuing of certificates and/or quality seals for audited
services, substances, materials, products, documentation
and/or information documents, and monitoring of certified
businesses; development of usage concepts for real estate,
with regard to technical matters; development of usage
concepts in connection with the compilation, systemization,
management, filing, processing, translation and maintenance
of documents (document lifecycle management); consultancy
with regard to the design of webpages and intranet pages;
creation and updating of webpages and intranet pages;
technical project management in the field of computer
hardware, computer networks, computer software, document
management; technical project management in the field of
electronic data processing; it consultancy, advisory and
information services; software development, programming and
implementation; computer hardware and software consultancy;
testing, authentication and quality control, in particular
consultancy, preparation and support of audits in the field
of iso standards and en standards