09
Computer game software; video game software; downloadable
video game software; video game software for use on mobile
telephones, smart phones, pagers, mobile and hand held
computers, PDAs, and other mobile and handheld
communications devices; downloadable video game software for
use on mobile telephones, smartphones, pagers, mobile and
handheld computers, PDAs, and other mobile and handheld
computers, PDAs, and other mobile and handheld
communications devices; computer software, namely, software
development tools for the creation of mobile and Internet
applications and client interfaces; telecommunications and
social networking software for use in connection with online
social games and for transporting and aggregating voice,
data and video communication across global computer
networks; software for use on computers and mobile devices
for creating virtual communities and for creating and
interacting with other metagame players via digital personas
and avatars; software for use on computers and mobile
devices to enable uploading, posting, showing, displaying,
tagging, blogging, or sharing electronic media or
information regarding the fields of virtual communities,
electronic gaming, entertainment and general interest via
the Internet or other communications networks with third
parties; downloadable virtual goods, namely, computer
programs featuring clothing, accessories, land, buildings,
objects, tools, characters and currency for use in online
virtual worlds
35
Advertising services, namely, promoting the goods and
services of others online and via mobile and handheld
wireless communications devices; arranging and conducting
incentive reward programs that promote the sale of goods and
services of others; promoting the exchange of information
and resources between and among registered participants in
the field of social gaming to achieve personally-defined and
group-defined goals, pursuits and challenges in the field of
social gaming and online social gaming; retail store
services, accessible via the internet or wireless
communications networks, featuring downloadable sound,
music, image, video, and game files, books, music, toys,
games, clothing, and souvenir items; retail store services,
accessible via the internet or wireless communications
networks, featuring virtual goods, namely, clothing,
accessories, land, buildings, objects, tools, characters,
and currency for use in online virtual worlds
41
Entertainment services, namely, providing temporary use of
non-downloadable video games via the internet or wireless
communications networks; entertainment services, namely,
providing online, non-downloadable virtual clothing,
accessories, land, buildings, objects, tools, characters,
and currency, for use in virtual environments created for
entertainment purposes; providing an internet website portal
in the field of computer games and gaming; providing
information online relating to computer games and computer
enhancements for games; entertainment services, namely,
providing virtual environments in which users can interact
through social games for recreational, leisure, or
entertainment purposes; entertainment services, namely,
organization of social gaming services; entertainment
services, namely, providing non-downloadable audio, video
and graphics to mobile communications devices via wireless
networks and a global computer network; entertainment
services, namely, conducting contests; on-line journals,
namely, blogs featuring user-defined content regarding
games, gaming, social networking, and virtual communities;
providing an online magazine in the fields of mobile and
wireless communications, wireless communications software,
social networking, creating digital personas and avatars,
mobile and online communication methods and services, video
games, software, and online games; providing recognition and
incentive awards whereby participants in augmented reality
and social gaming can earn virtual rewards for demonstrating
extraordinary skill or excellence regarding user-defined
goals and group-defined goals