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(Based on Use in Commerce and Based on Section 44(e)) Advertising and publicity services; providing information and advice to consumers regarding the selection of products and items to be purchased; providing consumer information about the goods of others via a global computer network; (Based on Section 44(e)) marketing research; retail store services featuring video game programs; retail store services featuring ROM cards, ROM cartridges, CD-ROMs, DVD-ROMs and other digital storage media recorded with programs for video games; retail store services featuring controllers, joysticks and memory cards for consumer video games; retail store services featuring parts and fittings for consumer video games; retail store services featuring hand-held games with liquid crystal displays; retail store services featuring programs for hand-held games with liquid crystal displays; retail store services featuring ROM cards, ROM cartridges, CD-ROMs, DVD-ROMs and other storage media recorded with programs for hand-held games with liquid crystal displays; retail store services featuring parts and fittings for hand-held games with liquid crystal displays; retail store services featuring card games and their components; retail store services featuring card games equipment; retail store services featuring game machines; retail store services featuring toys, dolls and game machines; on-line retail store services featuring downloadable computer and video games; operating an on-line shopping site in the field of computer and video games; providing consumer information about computer and video games via the Internet; retail store services featuring computer and video games; customer loyalty services and customer club services, for promotion of video and computer games; providing incentive award programs for customers through the distribution of prepaid stored value cards for the purpose of promoting and rewarding loyalty