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(Based on Use in Commerce and based on Section 44(e)) Retail store services featuring video game programs; retail store services featuring programs for hand-held games with liquid crystal displays; On-line retail store services featuring downloadable computer and video games; Operating an on-line shopping site in the field of computer and video games; Providing consumer information about computer and video games via the Internet; Retail store services featuring computer and video games; Providing incentive award programs for customers through the distribution of prepaid stored value cards for the purpose of promoting and rewarding loyalty (Based on Section 44(e)) Advertising and publicity services; providing information and advice to consumers regarding the selection of products and items to be purchased; wholesale store services featuring video game programs; retail store services and wholesale store services all featuring electronic circuits; ROM cards, ROM cartridges, CD-ROMs, DVD-ROMs and other digital storage media recorded with programs for video games; retail store services and wholesale store services all featuring controllers, joysticks and memory cards for consumer video games; retail store services and wholesale store services all featuring parts and fittings for consumer video games; retail store services and wholesale store services all featuring hand-held games with liquid crystal displays; wholesale store services featuring programs for hand-held games with liquid crystal displays; retail store services and wholesale store services all featuring electronic circuits, ROM cards, ROM cartridges, CD-ROMs, DVD-ROMs and other storage media recorded with programs for hand-held games with liquid crystal displays; retail store services and wholesale store services all featuring parts and fittings of hand-held games with liquid crystal displays; retail store services and wholesale store services all featuring card games and their components; retail store services and wholesale store services all featuring card games equipment; retail store services and wholesale store services all featuring playing cards; retail store services and wholesale store services all featuring game machines; retail store services and wholesale store services all featuring toys and game machines; retail store services and wholesale store services all featuring digital cameras; providing consumer information about the goods of others via the global computer network; customer loyalty services and customer club services, for promotion of video and computer games